Today in a , Tim Cook shared a new music video from OK Go that puts the iPhone to use in fun and unique ways.

OK Go’s is for the song A Stone Only Rolls Downhill , and per the start of the video itself, 64 iPhones show up in creative ways during the video.

Tim Cook shared the video with the hashtag #ShotOniPhone, revealing that OK Go not only featured a lot of iPhones in their project, but it also was apparently shot on the iPhone.

It’s

iPad photography and videography have long been the subject of ridicule. But a new app trend is giving fresh value to the iPad’s rear camera. Here’s why.

Cameras have long been essential components of the iPhone.

Not so much on iPad.

While the front-facing camera is great for video calls, Apple has regularly upgraded the iPad’s rear camera too—for seemingly little reason.

Using an iPad to take photos and video is largely seen as silly. It happens, sure, but few

Apple’s services division keeps growing, but the company doesn’t break out individual services like TV+ to show how each is performing financially. Filling that gap, new reporting shows how much revenue the biggest Apple TV+ hits have been estimated to generate for the company.

I’ve previously argued that Apple Intelligence could be the biggest reason to buy an Apple smart home camera . Longer term, I think it also has the potential to create a whole new era of truly smart homes.

How long it will take before we can trust Apple Intelligence to run our homes is a whole other question! There’s no arguing with the fact that there’s a long way to go before the AI tech will be more than a public beta. But the longer-term potential does excite

Two of the world’s leading market intelligence firms report that the iPhone has lost its place as the best-selling phone in China , dropping from 1st to 3rd place in the final quarter of last year.

Increased competition from local brands is cited as one factor, the second being Apple’s inability to offer AI features in the country …

Canalys was first to report on Apple’s changing fortunes in China.

reports that iPhone shipments in China fell by 25% year-on-year in

The TikTok ban which came into effect on Sunday has been suspended for 75 days by an executive order signed by President Trump on his inauguration day. He has also said that US companies who provide services to TikTok during this time will not be prosecuted.

However, legal scholars note that Trump’s order does not appear to comply with the law, and say that companies who make TikTok available remain liable for hundreds of billions of dollars of fines, so Apple is unlikely to return the app to the App Store …

, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. today and understand why Mosyle is everything you need to work with Apple .

In this episode of Apple @ Work, I talk with from about their recent

I have an on my keychain to keep track of my keys, but obviously an AirTag is too big and bulky to fit inside a wallet. That’s what the is for.

Disguised inside a thin, credit-card form factor, the SwitchBot Wallet Finder connects to the Find My app on your iPhone, so you can follow its location, and it even houses a speaker so you can make it beep to help you find your wallet when it inevitably gets lost somewhere in your home. Read on for my

Traveling with your Apple devices can quickly become a juggling act of chargers, cables, and adapters. That’s where MagSafe hits home for me—simplifying charging without needing a bunch of cables in my travel bag. Since its release with the iPhone 12, it’s been my go-to way to charge everything. Whether heading out for a weekend getaway or a quick work trip, building a MagSafe “go-bag” travel kit guarantees your iPhone, , and are charged up and ready to go