Apple is doubling down on the adorable mini-Finder character it created for the campaign. Watch the ads here.
It has been really interesting to watch Apple’s campaign for the .
While it is clearly aimed at younger users who have never had any real contact with the Mac, it is also one of Apple’s most fun campaigns in a long time.
Amid the brain-rot-adjacent TikTok videos of the first run of ads, Apple hosted a livestream featuring an adorable character that the internet quickly dubbed
It’s a big day for Apple, as the company marks 50 years since its founding. To celebrate, you can find a great set of wallpapers made by featuring Apple’s 50th anniversary artwork.
If you’re ever in need of new Apple-themed device wallpapers, is a great place to look.
Recently we recommended his Little Finder Guy wallpapers, but he also previously created a set inspired by the artwork for Apple’s 50th anniversary.
You can on his website.
Apple has added the to its refurbished store for a discounted price. However, the base storage change from last month means the value compared to new discounted hardware might not be as competitive as usual.
When Apple introduced the M5 MacBook Pro in October, the 14-inch laptop originally came with 512GB storage for $1599.
Last month, Apple revised the hardware and raised the base price. The base storage changed to 1TB, and the starting price went up to $1
The long-awaited AirPods Max 2 are finally here. Below you’ll find a comparison of all the differences between AirPods Max 2 and the previous AirPods Max models with both USB-C and Lightning.
iOS 26.4 arrived last week , and with it Reminders got three improvements that make the app’s recently added urgent task feature easier to use. Here’s how.
This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.
Aluminum was once a cheap metal to consumers, primarily used in soda cans, kitchen foil, cookware, and window frames. It also lived a double life as an industrial material used in aerospace. It was simultaneously a disposable commodity in everyday products and an engineering marvel that helped get humans to the moon.
That is of course until Apple decided to make aluminum their signature material, in the blink of an eye
Apple’s 50th anniversary celebration continues, this time with a from The Wall Street Journal .
In the video, WSJ columnist Ben Cohen to takes a walk down memory lane alongside Tim Cook, including rare Apple prototypes and other archival material that even Cook himself had never seen before.
“A lot of this I’ve seen for the first time in preparing for the 50th anniversary,” Cook said.
Throughout the video, we’re given a look at a patent for the Apple II,
Apple has released a new version of App Store Connect for iPhone and iPad. The new version includes accessibility improvements, support for 11 new languages, and more.
The App Store Connect app lets developers easily manage App Store listings from the iPhone and iPad. On Tuesday, Apple announced changes to App Store Connect, including support for 11 additional languages.
Today’s iOS app update matches the web version while adding VoiceOver and Voice Control improvements and a change to TestFlight feedback sorting.
Here’s what’s
Apple shipped new AirTag firmware yesterday , the first update since AirTag 2 launched earlier this year. And now thanks to official release notes, we know that the new firmware improves AirTag’s anti-stalking feature.
As promised , Apple has released a new version of iOS 18 for all iPhone users. The update comes in response to the growing proliferation of a new exploit chain known as DarkSword.
Today’s update comes in the form of a new build of iOS 18.7.7 with build number 22H340 for all iPhone models.
As we detailed last month , DarkSword is an exploit chain affecting iOS 18.4 through iOS 18.7 that was discovered by the Google Threat