Apple CEO Tim Cook has shared a memo with the company to mark its 50th anniversary. Naturally, Mark Gurman is the company-wide communication outside of Apple.
In the letter, Cook says Apple’s “opportunities ahead of us are among the greatest we have ever seen.”
That level of optimism isn’t surprising to see from the CEO of Apple.
Still, it’s a tall order for the company in the context of what Apple has delivered in the first 50 years.
This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.
April 1, 1976: 50 years ago, Apple was founded. 40 years later, to the date, I was a 25-year-old embarking on a health and fitness journey, and Apple was right at the core.
April 1, 2016: I started an workout streak that helped guide me to running. I’d never run in my life
Eddy Cue, Apple’s senior vice president of Services and Health, will make a video podcast appearance this afternoon as part of Apple’s 50th anniversary.
Cue will join Jordi Hays and John Coogan on TBPN, “Technology’s Daily Show”, at 12:10 p.m. PT/3:10 p.m. ET today.
For those keeping score at home, Eddy Cue will be the first Apple executive interviewed by the duo.
TBPN regularly hosts other technology
CarPlay in iOS 26.4 unlocked access to a new category of apps: third-party AI assistants like ChatGPT, which just shipped its new CarPlay app yesterday. Here’s why these new apps offer a glimpse at what to expect from iOS 27 and the new Siri.
It makes sense that Apple TV 4K customers are vocal about the lack of new hardware. The current set-top box, introduced in 2022, runs the risk of breaking a record no one wants to see happen.
The good news is that Apple reportedly has a new Apple TV 4K ready to go.
The bad news? Apple might be waiting for an before releasing it. That might mean tvOS 27 in the fall.
If that happens, the current Apple TV 4K hardware will
This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.
In 1994 with the Santa Clara Valley Historical Association for what I imagined they expected to be a simple interview. It was anything but. In a matter of a few minutes the Apple co-founder shared some of the most profound advice I have ever heard anyone in a position of power give.
Steve was still at NeXT at the time, sporting a thick beard and his signature glasses, wearing
As part of Apple’s 50th anniversary celebrations , Apple CEO Tim Cook sat down with for an in-depth conversation. In the interview, Cook discussed his memory of Steve Jobs, remarking that Apple is “definitely still his company.”
Cook also once again discussed his strategy for interacting with the Trump administration and politicians around the world.
On Steve Jobs, Cook said that he thinks about the late Apple cofounder often, especially over the last few months amidst the 50th anniversary festivities:
I think
The Amazon spring sale is over, but today’s 9to5Toys Lunch Break is loaded with notable deals including the return of AirPods Pro 3 down at $199 holiday pricing as well as the all-new 24GB M5 Pro MacBook Pro at $149 off and the 48GB at $199 off – we also have $199 off the M5 Max models . The new 2026 Apple Studio Display XDR is now $400
The iPhone Fold is coming later this year , with all the obvious foldable design basics like a hinge, folding display, and more. But rumors indicate the iPhone Fold will also have several unique design features that are firsts for Apple beyond these basics. Here’s what’s coming.
This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.
On Apple’s 50th anniversary, it’s somewhat worrying that I’m old enough to have been an Apple guy almost from the very start. The above photo shows the OG me with the OG Macintosh in 1984. Oh, and a rotary-dial telephone just to complete the museum exhibit look.
I never used an Apple I, but I did use an Apple II