Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok.

The company has been running a series of quirky ads on the video streaming platform, some of them featuring an adorable little Finder guy …

previously reported on an Apple marketing strategy for the Neo that specifically targets Gen Alpha in the education market.

Apple launched an unconventional TikTok marketing campaign featuring 12 bizarre

Apple celebrates its 50th birthday this year, having originally been founded on April 1, 1976. Coinciding with that anniversary, veteran technology reporter “CBS Sunday Morning” correspondent David Pogue is out with a new book that goes in-depth on the company’s history, .

The 600+ page book is based on new interviews with “more than 150 key people,” including Steve Wozniak, John Sculley, and Jony Ive. Pogue was also given access to “many

Apple last year shifted a substantial amount of iPhone production outside of China despite the fact that it has to pay a premium to do so.

The company reportedly hit a significant milestone, reaching the halfway point in its objective to split iPhone production equally between China and India …

The majority of iPhones are still assembled in China, but Apple has for many years been working on boosting the number of phones made in other countries. India is the company’s secondary manufacturing hub, with Apple reportedly aiming to achieve 50%

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German media agencies and publishers are urging the country’s antitrust watchdog to reject Apple’s proposed changes to App Tracking Transparency (ATT) and impose a fine on the company. Here are the details.

When it comes to the App Tracking Transparency feature, which lets users choose whether their data is shared with third parties through cross-app tracking, Apple is fighting multiple antitrust battles , most of them in Europe.

In general, the accusations are the same: App Tracking Transparency is anticompetitive.

The way publishers see

OpenAI’s recent contract with the U.S. Department of Defense sparked backlash from users, briefly pushing Claude to the top of the App Store. Here are the details.

If you’ve been following the standoff between Anthropic and the U.S. government, you know that Anthropic was designated a supply chain risk after refusing to accept two clauses in a multi-million-dollar contract with the Department of Defense.

On the same day the Pentagon’s deadline for Anthropic to accept the terms expired,

Starting today, users can ask Shazam to identify a song without having to leave ChatGPT. Here’s how it works.

A few months ago, Apple brought Apple Music to ChatGPT , letting users tap into the chatbot’s natural-language capabilities to create playlists.

Now, Apple-owned Shazam is also releasing a ChatGPT app, allowing users to simply ask “Shazam, what’s playing?” or “Shazam, what is this song?” to identify music without leaving the app, even if Shazam

If you’re considering buying the new MacBook Neo , whether for yourself or a family member, it may be helpful to know how much repairs will cost. Here are the details.

As spotted by , the estimated service costs for the new MacBook Neo are now available.

For users without AppleCare, there is a flat fee of $149 for battery service, while other damages will require an inspection:

We’ll inspect your device to determine the final service fee. Estimated fees are for out-of

This will mark the third collaboration between Apple TV and Daniels. Here are the details.

According to , Daniels will join ’s fifth season to play “a self-made billionaire and founder of a well-known investment firm.”

The role marks Daniels’ third Apple TV project, after appearing in the currently airing third season of , and narrating the 2021 documentary .

Despite not playing a news anchor, Daniels’ casting in is interesting, as it recalls his role in Aaron Sorkin’s ,