Apple hardware design lead Molly Anderson said that the company started from scratch when it came to the process for manufacturing the new MacBook Neo , resulting in far more efficient use of materials.

The company is also reportedly looking to adopt an extremely challenging manufacturing technique for the aluminum chassis of future iPhones and Apple Watch models …

Apple had already touted the environmental credentials of its latest laptop, saying that it set a new record for recycled materials .

It features 60 percent recycled content — the highest percentage of any Apple product. This

Apple said that it wanted the new MacBook Neo to be seen as a fun new addition to the Mac lineup, and this was reflected in the colors as well as the name.

The new machine comes in a choice of four colors, although admittedly these are less vivid in the aluminum than they appear in photos …

Our own Chance Miller was at the launch event and very much liked the new look .

The MacBook Neo comes in four colors: blush, indigo, silver, and what Apple calls a “fresh new

The Cosmic Orange color Apple offered for the iPhone 17 Pro proved hugely popular, and was credited with helping the company hit record iPhone sales last year.

It seems the company’s competitors were paying close attention, several of them adopting a very similar color tone for their latest Android smartphones – with the above one of the more blatant clones …

noted the number of copycats spotted at this year’s Mobile World Congress.

Not one but several phone makers were putting handsets on display that were dead ringers for the iPhone

Apple is expected to announce an all-new iPhone with a foldable display later this year. Ahead of the unveil, Sonny Dickson has shared what looks like 3D CAD rendering files of the rumored iPhone Fold design.

Dickson’s tweet includes two images. Both appear to show the back of the iPhone Fold with a design that reflects rumored hardware specs. The design includes a camera plateau similar to the iPhone Air, except there are two cameras and not just one. The phone is also rounded on two corners and

David Pogue, author of the new book , interviewed Apple CEO Tim Cook for CBS’s “Sunday Morning” program ahead of the company’s upcoming 50th anniversary.

Apple, which was founded in 1976, will turn 50 on April 1.

Cook says Apple as a company is having to “build a new muscle” to acknowledge the half-century milestone.

Apple instead focuses on “the next thing and improving something that exists today,” Cook says. “And you know

This week, Apple unveiled MacBook Pro models that run on the newly announced M5 Pro and M5 Max chips. The new Macs are and hit stores on Wednesday, March 11. For that reason, it may come as a surprise that Apple is still expected to release an even bigger MacBook Pro update in 2026.

Following the official M5 Pro/Max MacBook Pro announcement last week, Mark Gurman reports in his today that “the touch-screen and OLED high-end MacBook is due

With the , Apple introduced a new 3D-printing manufacturing process for the titanium shell – allowing the company to save on raw materials, improve on cost, and use 100% recycled titanium powder. The company also uses 3D printing for the titanium version of the , as well as the USB-C port on iPhone Air.

Now, the company is looking to expand that process to aluminum – allowing most Apple Watch shells to be 3D printed. Further ahead, it may even come to the

Since introducing the current iMac design in 2021, Apple has upgraded the chip inside twice while refreshing the colors just once. It sounds like that will change later this year.

Mark Gurman reports in his that Apple plans to use new colors when it next updates the iMac.

Apple currently , introduced in October 2024, in seven color options: blue, purple, pink, orange, yellow, green, and silver.

These particular colors were part of the M4 iMac refresh, offering a

This week, Apple unveiled a plethora of new Macs with M5 chips – and it revealed an interesting new trend. More base storage, but at slightly higher prices. This impacted the and .

At the moment, M4 versions of the , , and still remain with their old pricing lineup – but that’s likely to change with the M5 lineup.

With , Apple raised the base storage from 256GB to 512GB – coupled with a $100 price increase.

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