Apple just wrapped up a very exciting week of announcements – starting off with iPhone 17e , and ending with . While we did get 7 new products this week, theres still a fair bit in the pipeline for the near future. We’ll be delving into those.

For the most part, Apple cleared the deck when it comes to the Mac lineup. Seeing Apple announce both the and last week was certainly a bit of a surprise – on top of the and .

That said, there’s still

Episode 062: First thoughts on MacBook Neo, including advantages, compromises, and how it fits into the Apple ecosystem. Fernando and Jeff argue that the MacBook Neo could be the best budget laptop of all time.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. and for more.

I have been on the search for a thin MagSafe battery for years. I’ve tested dozens of these battery packs, and some have been fantastic, but they all share the same compromise, which is bulk. This year’s iPhone Air made me want a thin MagSafe battery solution even more. So when I saw that BMX released their , with a 5,000 mAh capacity and a thickness of less than 6.8mm, I knew I needed to give this one a shot. After

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Following early tests of the M4 iPad Air , the M5 Max chip , and the MacBook Neo, the first purported tests of the iPhone 17e ’s A19 chip are now up on Geekbench. Here’s how it did.

As 9to5Mac readers probably know, Geekbench results for unreleased products should always be taken with a grain of salt .

Over the past few days, we’ve seen purported results for many of the products Apple announced earlier this week, which will become

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads. Here’s what they found.

In a new study titled , a group of Apple researchers explored whether LLMs could help improve App Store search results by generating the relevance labels used to train the ranking system.

As the study explains, relevance is obviously key to helping users find the apps they’re looking for. And while there are many signals that can contribute to search ranking,

We’re giving away Apple’s latest MacBook Pro to one lucky reader this month courtesy of our friends at BenQ to celebrate the company’s MA series of monitors for Mac. The winner will also receive the new for MacBook! Head below to enter the giveaway and learn more about the new monitors.

When monitors, it wanted to make them look as close as possible to your MacBook display. The company’s Mac Color-Tuning Technology does exactly that. As a bonus, BenQ’s supplied Mac

Apple has updated its leadership page to reflect several recent changes to its executive team. Here’s what changed.

Towards the end of last year, Apple announced that Lisa Jackson, the company’s Vice President of Environment, Policy and Social Initiatives, would soon retire. As a result, her organization would transition to then-Senior Vice President and General Counsel Katherine Adams, ahead of her own retirement towards the end of 2026.

On the same announcement, Apple said that Jennifer Newstead, an ex