Welcome to 9to5Mac’s top stories of the week, where we recap the biggest news in the Apple world every Saturday. This week, we have all of Apple’s announcements, including the MacBook Neo , iPhone 17e, and more. Plus, our usual slate of new podcast episodes, opinion pieces, and much more. Read on for all of this week’s top stories.
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Following early tests of the M4 iPad Air , the M5 Max chip , and the MacBook Neo, the first purported tests of the iPhone 17e ’s A19 chip are now up on Geekbench. Here’s how it did.
As 9to5Mac readers probably know, Geekbench results for unreleased products should always be taken with a grain of salt .
Over the past few days, we’ve seen purported results for many of the products Apple announced earlier this week, which will become
Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads. Here’s what they found.
In a new study titled , a group of Apple researchers explored whether LLMs could help improve App Store search results by generating the relevance labels used to train the ranking system.
As the study explains, relevance is obviously key to helping users find the apps they’re looking for. And while there are many signals that can contribute to search ranking,
We’re giving away Apple’s latest MacBook Pro to one lucky reader this month courtesy of our friends at BenQ to celebrate the company’s MA series of monitors for Mac. The winner will also receive the new for MacBook! Head below to enter the giveaway and learn more about the new monitors.
When monitors, it wanted to make them look as close as possible to your MacBook display. The company’s Mac Color-Tuning Technology does exactly that. As a bonus, BenQ’s supplied Mac
Apple has updated its leadership page to reflect several recent changes to its executive team. Here’s what changed.
Towards the end of last year, Apple announced that Lisa Jackson, the company’s Vice President of Environment, Policy and Social Initiatives, would soon retire. As a result, her organization would transition to then-Senior Vice President and General Counsel Katherine Adams, ahead of her own retirement towards the end of 2026.
On the same announcement, Apple said that Jennifer Newstead, an ex
Apple TV keeps proving itself a destination for sci-fi fans, and now two of the streamer’s beloved hits have inspired spinoff series that are coming.
Built by a group of ex-Apple employees who co-created SwiftUI, Bitrig now lets you build iPhone apps right from your Mac through prompts. Here are the details.
Last October, Bitrig launched on the App Store , letting users build SwiftUI apps directly from their iPhones.
Now the team behind the app has released a Mac version of the platform, which they tell 9to5Mac was one of the most commonly requested additions since the iOS launch.
As Bitrig explains it, the new Mac app generates actual
MacBook Neo is an exciting addition to Apple’s product lineup, and even though the product isn’t meant for high-end Mac users, it should still prove good news for future models of MacBook Pro and MacBook Air.
Molly Anderson, Apple’s Industrial Design Leader, discusses the process behind creating the MacBook Neo in a new interview today.
Tom Ravenscroft at has the interview, in which Anderson discusses the new machine that happens to have the most recycled material of any Apple product.
In the piece, Anderson talks about how Apple didn’t just turn to older technology to create a lower-priced MacBook, but instead made something new:
“People’s assumption about the way that you make something that’s affordable is often
The arrival of the means that Apple once again has two laptops with the standard M5 chip inside. Apple first put the plain M5 chip inside a laptop with the .
Both machines occupy the “under $2000” space in Apple’s laptop lineup. Here’s how the two MacBooks with the same chip compare.
While both machines run on the standard M5 chip , there’s a $600 price difference between the two laptops.
The starts at $109