Apple TV+ is over five years old, and besides its viral Ted Lasso moment, the streamer has struggled to gain mainstream traction until just recently. One producer who made a show for Apple thinks he knows why.
TV producer Alex Berger, who made for Apple TV+. That partnership is apparently not one he intends to repeat.
“Marketing makes a show,” he emphasized. “Apple, for example, is probably the worst marketer in the universe — the best for iPhones, the worst for television.
The fifth episode of Apple Immersive Video series, Adventure, is now available on Apple Vision Pro. The latest entry transports you to the passenger seat of a rally car during a record-breaking Pikes Peak International Hill Climb attempt.
In addition to driving views, takes you behind the scenes with driver Laura Hayes as she explains why she’s racing up the side of a mountain. The most impressive footage in the episode is an immersive first-person shot of the road as you speed up the mountain as if
When it comes to building out a HomeKit environment, I always look for products that do more than one thing. The checks a lot of boxes. It’s a HomeKit Secure Video camera, but it also doubles as a hub for other , so they can to work with HomeKit. I’ve had it set up in my house for a few weeks now, and it’s proven to be a solid addition that fits right into the Home app without any extra hoops to jump through.
Later this year, Google will the 1st and 2nd generation Nest Learning Thermostat. This will result in a trio of changes, though Google is offering upgrade discounts to existing owners.
The first Nest thermostats date back to 2011, with a 2nd gen coming in 2012. Google says it “has become increasingly challenging to continue to update these products given the early hardware.”
Starting October 25, 2025, the following three models will stop receiving software updates:
iPhone colors may not matter much to some, but for plenty of users, they have the power to sway an upgrade decision. And with this year’s iPhone 17 lineup, we could see bigger color changes than usual. Here’s why.
In recent years, Apple has gotten somewhat predictable with its iPhone color schemes.
The two entry models—currently iPhone 16 and 16 Plus—normally come in the same colors. And they tend to be actually, well, colorful.
The Pro models
I thought my days of wearing a smartwatch were over, after making the switch to dumb watches and relying instead on a smart ring , but the chance to try out a $65 Apple Watch clone proved too intriguing to refuse!
I fully expected it to be pretty terrible. But while I wouldn’t recommend buying the WithIt Giga instead of an Apple Watch, I was actually quite pleasantly surprised …
There are, of course, counterfeit Apple Watches out there. These replicate both design and packaging, and are sold
Today’s collection of the best Apple deals are starting off the – prices just keep dropping at Amazon. After seeing some new lows over the last couple days, prices have once again settled down at the best we have tracked with the entry-level and most affordable models at in new condition while the . Those offers also join clearance deals on the its original price and the most affordable – this is one of the lowest prices we have tracked to date. All of that and more awaits below in today’s
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One of the first movies ever on Apple TV+ was also among the service’s earliest high profile debuts. stars and was written by Tom Hanks, earned an Academy Award nomination, and now it’s getting a sequel on Apple TV+. Here are the first details.
Today that a Greyhound sequel at Apple TV+ is reassembling the creative team behind the original.
Tom Hanks is returning to star and wrote the sequel’s script, and Greyhound’s director Aaron Schneider and producer Gary Goetzman are returning
Apple Watch isn’t the only product turning 10 this month . A decade ago, Apple released the 12-inch Retina MacBook, the company’s most futuristic and misunderstood machine.
At $1299, the 12-inch MacBook carried a premium over the more capable MacBook Air.
In 2015, this MacBook was Apple’s first USB-C product. It featured a single port for data and charging on the left, and a headphone jack on the right.