What just happened? Bang & Olufsen, perhaps best known in tech circles for its partnership with HP, has joined forces with Microsoft to create new audio gear under the Designed for Xbox hardware program.
Designed for Xbox is a licensing program that was introduced with the launch of the original Xbox in 2001. Partners are given access to Xbox guidelines, specifications and IP, and gain valuable internal connections as well as prominent placing on the Xbox storefront.
Christoffer Poulsen, vice president and head of product management at Bang









