Apple's new iPhone 17 Pro and iPhone 17 Pro Max smartphones feature a striking new design and vastly improved camera hardware. Apple has always invested in smartphone photography, and the 17 Pro and Pro Max demonstrate that its commitment to image-making is stronger than ever.

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Apple has officially unveiled the iPhone Air, the newest member of its flagship smartphone lineup, which also includes the iPhone 17, 17 Pro, and 17 Pro Max. Positioned between the standard and Pro models, the Air emphasizes thinness, portability, and design innovation while still carrying many of Apple’s latest performance and camera technologies.

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Apple has officially announced the base iPhone 17 which has a new 'center stage front camera' that means users will no longer have to rotate their phone to change the orientation of the shot.

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Canon unveiled the EOS C50 this morning, a 7K full-frame video-first hybrid camera priced at $3,899. Its most obvious competitor, aside from Canon's own R5 C, is the Sony FX3. Does Canon's new C50 give Sony something to worry about?

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Audio technology company Rode, stylized RØDE, has announced significant price reductions across its wireless microphone range, lowering costs on three of its most popular systems.

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Only a handful of hours after Sigma announced the 20-200mm f/3.5-6.3 DG Contemporary lens for full-frame E-mount and L-Mount cameras, Tamron revealed that it's working on a 25-200mm f/2.8-5.6 Di III VXD G2 (Model A075) zoom lens for full-frame E-mount cameras.

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There was a scary incident at this weekend's NASCAR event in Illinois when a car got perilously close to a cameraman.

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A unique Leica camera and lens that belonged to Pope Francis is set to be sold for an estimated $80,000 at the Leitz Photographica Auction.

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Canon unveiled the EOS C50 this morning and the new RF mount-equipped full-frame cinema camera, Canon's smallest and lightest Cinema EOS series camera to date, seems like it could be the awaited successor to the Canon EOS R5 C hybrid camera. But is it? Let's see how the two cameras face off.

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The Canon EOS C50 is a new compact full-frame cinema camera that channels the R5 C's hybrid spirit. The C50 features a brand-new 7K full-frame CMOS image sensor, RF mount, flexible design, and Canon's acclaimed Dual Pixel CMOS AF II technology.

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