Here are the winners of the Japanese 2026 Grand Prize. This is the google translated text:

Sony α7 V

Selection Reasons:
The “BIONZ XR2” processor, which integrates an AI processing unit, achieves both advanced processing power and low power consumption. The inclusion of a partially stacked CMOS sensor enables a wide dynamic range of up to approximately 16 stops and blackout-free continuous shooting at up to approximately 30 frames per second in 14-bit RAW. Real-time recognition AF, inherited from flagship models, has been further improved in tracking accuracy and reliability. With features such as 4K60p video with full pixel readout and a highly flexible 4-axis multi-angle LCD monitor, it satisfies the diverse needs of creators at a high level.

By redefining the traditional “basic model” framework and defining a new standard for full-frame mirrorless cameras, this camera received extremely high praise from the selection committee. In recognition of its significance in making cutting-edge technology accessible to a wide range of users, this camera was selected as the Grand Prize winner.

Sony A7V at BHphoto , Amazon , Adorama , Fotokoch , FotoErhardt , Calumet , Clifton , WexUK

Camera Grand Prix 2026 Lens Award

Sony FE 50-150mm F2 GM

Reasons for Selection:
This is the world’s first large-aperture zoom lens to achieve a wide aperture of F2 across the entire zoom range from 50mm to 150mm. Its innovative optical design, which effectively utilizes two ultra-high-precision aspherical XA lenses, delivers excellent resolution approaching that of prime lenses and produces natural, soft bokeh. It also boasts high close-up shooting capabilities with a maximum magnification of 0.2x. All of these features are combined in a lightweight design of approximately 1,340g (excluding tripod mount), making it highly regarded in professional settings where mobility is essential, such as portrait photography, weddings, indoor events, and sports. It was selected as the “Camera Grand Prix 2026 Lens Award.”

Sony 50-150mm GM at BHphoto , Amazon , Adorama , Fotokoch , FotoErhardt , Calumet , Clifton , WexUK