BCNranking bestseller data for July: Sony ZV-E10II is the best selling camera in Japan

sonyalpharumors | Aug. 16, 2026, 8:32 a.m. | Original

BCN Ranking shared the latest Japanese sales data for July:

  1. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
  2. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  3. Canon EOS R50 Double Zoom Kit, Black
  4. Canon EOS R50 Double Zoom Kit White
  5. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
  6. Canon EOS R50 V RF-S14-30 IS STM PZ Lens Kit, Black
  7. Sony α7 IV body
  8. Canon EOS R50 RF-S18-45 IS STM Lens Kit (Black)
  9. Sony α6400 Double Zoom Lens Kit Black
  10. OM Digital Solutions OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver

We have 4 Sony camera kits into the top 10. And the only Full Frame camera in this list is the Sony A7IV .

And here are the best selling fixed lens cameras:

  1. Kodak PIXPRO FZ55 Black
  2. Kodak PIXPRO C1 Black
  3. Kodak PIXPRO C1 Brown
  4. Canon IXY 650 m Silver
  5. Lumix TZ99 Black
  6. OM SYSTEM Tough TG-7 Black
  7. OM SYSTEM Tough TG-7 Red
  8. Kodak PIXPRO WPZ2
  9. Canon IXY 650 m Black
  10. Instax mini Evo Brown

No Sony RX camera made it into the top 10 and a lot of cheap Kodak’s are selling hot!

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