Sony A7IV preorders (Use those affiliated links to support my work. Thanks!):
In the USA at BHphoto . Amazon . Adorama . FocusCamera . BuyDig .
In Europe at Fotokoch DE . Calumet DE . Foto Erhardt DE . Park UK . Wex UK . Amazon DE . Amazon UK . Amazon IT . Amazon ES . Amazon NL .
In Australia at Sony.com . CameraPro .
Sony HVL-F46RM Wireless Radio Flash at BHphoto . Adorama .
Sony HVL-F60RM II Wireless Radio Flash at BHphoto . Adorama .

–

Digitalcameraworld tested the A7IV and concluded:

Don’t think of the A7 IV as Sony’s new ‘entry level’ full frame mirrorless camera. It’s both too powerful, too complex and, yes, too expensive for that. It’s more like a mini-A1 that’s terrifyingly good at everything but less than half the price. Stills photographers can revel in its 33MP resolution and incredible burst mode, while videographers get a camera that leaves the previous A7 III far behind.

Dpreview answered the question : “Should you upgrade? New Sony a7 IV vs a7 III”

Ultimately, then, it all comes down to money. The a7 IV is a better camera than the a7 III in just about every respect. Not just its performance but also in terms of everyday usability. If you’re in the market for a new E-mount camera and you plan to keep it for a couple of years, we believe the additional cost, spread out across those years, is worth it for a camera that’s just that bit nicer to work with, in addition to the specific feature upgrades it gets.

And this is Tonys take on the A7IV: