Sony manager Fabrice Abuaf. Image by Phototrend
The French website Phototrend has conducted an interview with Sony manager Fabrice Abuaf. Here are a couple of answers:
About Sony’s market share in Europe:
we remain the leaders in France and Europe in the full-frame hybrid market, while maintaining positive momentum.
About the Sony A7IV sales:
It is true that the A7 IV faces some tough competition. It is not always at the top of sales every month, especially depending on each one’s promotions. However, it remains a best-seller.
Note: He also confirmed the Sony A7IV is their best selling camera.
About the future A7V he answered:
Every product release has its own dynamics. Products arrive when they arrive, if they are meant to arrive.
SAR note…LOL :)
About the Sony A7sIII being the oldest FF camera in the lineup:
It is true that the FX range, especially with the FX3 , is very successful with video content creators, but this does not call into question the relevance of the A7S III , which follows a normal life cycle for a product in this range.
As for the future, it’s hard to predict what will come, but for now, the A7S III still has its place on the market. It maintains a good level of sales, while the FX3 is aimed at a more professional and demanding audience.
About Sony making their own version of the extremely popular Canon 100-300mm f/2.8 and Nikon 120-300mm f/2.8 lenses:
I think there is a lot of demand, especially from professional and sports photographers, for Sony to develop telephoto zoom lenses. Sony engineers are listening and prioritizing based on feasibility and production.
About Sony making a camera that competes in the same FujiFilm X100VI segment:
I believe many ambassadors and professional photographers have already given this type of feedback to Sony engineers. As for what the future holds, I can’t predict.
About the APS-C segment:
It is a segment that remains relevant. Although the full-frame range is now more developed with more new features, the APS-C range is not left behind. The launch of the A6700 , which integrates full-frame technologies, such as the AI chip, new menus and the dual Bionz XR processor, is an example of this.
About future f/1.2 primes and f/2.0 zooms:
I don’t have any information on product releases.
My take on this interviews:
- First of all, it is clear that Sony has received requests for a fixed lens camera. I hope these requests will convince Sony to revive the RX series !
- I think it is very likely that Sony is already developing a 100-300mm f/2.8 lens like the competition has.
- I am a bit surprised to hear him say the A7sIII is following a normal release cycle and that sales are still strong. What do you think…will we get the A7sIV next year?
POLL:
Loading ...**This post contains affiliate links to eBay and I will be compensated if you make a purchase after clicking through my links. As an eBay Associate I earn from qualifying purchases