Dpreview discussed areas where Sony could improve and expand its camera lineup to better compete with Canon and Nikon, covering both updates to existing models and new products:

1. High-Resolution, High-Performance Camera : Sony lacks a versatile, high-resolution camera at a more affordable price point. The a7R V offers high resolution, and the a7S III excels at video, but only the a1 II combines both features at a premium $6,500 price aimed at professionals. If Sony could remove some professional features and lower the price, it would have a camera to compete with the Canon EOS R5 II and Nikon Z8 , both offering similar capabilities at a much lower cost.
2. Update for the a6100 : The a6100 , launched in 2019, is due for a refresh. Since Sony has improved its autofocus and menu systems, updating the entry-level APS-C model could provide better value and performance for less than the a6700 .
3. Update for the a7 IV : The a7 IV features a 33MP sensor, but it suffers from high rolling shutter in 4K video. A potential update could either lower the resolution or integrate partial stacking technology (like the Z6III ) to improve performance without compromising dynamic range. An update to the a7 V could be expected soon.
4. Compact Camera Updates : Sony is encouraged to release a new model in the RX100 lineup, either a more affordable version with a non-stacked sensor or a higher-end version with advanced features and the fast 24-70mm F1.8-2.8 lens from the RX100 V . The RX1 also deserves an update, potentially using a modern full-frame sensor (from the a7CR ) and Sony’s latest autofocus technology, with improved battery life.
5. New Lens Wish : The article suggests a new 50-150mm F2.8 lens , an APS-C equivalent to the full-frame 70-200mm , which would be smaller, lighter, and more affordable. This lens could be beneficial for all APS-C systems, and Sony is seen as the likely candidate to produce such a lens due to its commitment to innovative and unique lenses.

In conclusion, Sony could enhance its lineup by creating a more affordable high-resolution hybrid camera, updating the a6100 and a7 IV , refreshing the RX100 and RX1 series, and introducing a versatile 50-150mm F2.8 lens for APS-C cameras. Do you agree with this wishlist?

I personally think a the lens wishlist is way too short…would love to get the 50mm f/0,95 AF FE GM, 85mm f/1.2 GM and 70-150mm f/2.0 GM. When it comes to cameras we really do need a new A7sIV and a A7000 flagship APS-C camera.