Premium compact cameras with a fixed lens such as the Fujifilm X100VI , the Leica Q3 and the Ricoh GR are currently selling like hot cakes. And today Fujifilm has announced the new GFX100RF medium format fixed lens camera . Full specs, pricing information and pre-orders can be found at BHphoto , Amazon , Adorama , FotoErhardt , Fotokoch , WexUK .

Once again, I’d like to emphasize that Sony really missed out on this momentum. Kudos to Fujifilm for taking the risk of making a fixed lens medium format camera. I’m not sure how well this camera will sell: It lacks IBIS, it has a slow lens (28mm f/3.1 full-frame equivalent), and it’s larger than comparable full-frame fixed-lens cameras like the Sony RX1rII .

I still think that the improvement in image quality of this ‘small’ medium format sensor over full-frame is hardly noticeable in practice. That’s why I hope that when Sony enter the medium format sector, they use the much larger 53x40mm sensor instead:

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However, the real highlight of this year for Sony would be the release of a new RX1 camera with an improved menu, battery life and autofocus. It has the same form factor, even the same Zeiss lens and a 61 MP sensor inside. I think that would be a real big seller, don’t you?