FX2 at BHphoto , Amazon , Adorama . Fotokoch , FotoErhardt , Calumet , WexUK

Yesterday a reader (Thanks W!) told me this:

I stopped at my local retailer in Providence, RI, USA. They are part of a nine location chain of stores. As of yesterday, June 3, they had one (1) preorder in their entire system for the FX2. I don’t know how the camera is being received in other places, but I would call that a disaster for the northeastern United States.
I’m an FX6 and FX3 owner who has been waiting to see what Sony plan to do as a replacement for the FX9. After the disaster called FX2, I’m not so sure I trust Sony to keep pace with the changing marketplace.
Time will tell of course, and I don’t have to make any decisions in the next few months, but if I don’t see a competitive FX camera by the end of the year, I will start making plans for a change.

This prompted me to contact my contacts in stores, who confirmed that the number of pre-orders for the FX2 is extremely disappointing. Through my affiliate links in the US and the EU, I have received only 6 pre-orders in total. Considering that, statistically speaking, 1-2 of these pre-orders will be canceled, the result is rather disappointing.

I hope this is a lesson for Sony: in a world where the competition never sleeps, you can’t afford to fall behind for long. We need cameras with significant updates and a little enthusiasm!