Good news first: The Sony A1II, A7VI, A6700 price remains unchanged – hurray! 🎉

Now the bad news: Almost every other Sony camera and lens just went up in price — with hikes of up to $400!

Selection of Sony Camera price increases:

• +$400 on the Sony A9III at BHphoto , Amazon , Adorama
• +$400 on the Sony A7R V at BHphoto , Amazon , Adorama
• +$300 on the Sony A1 at BHphoto , Amazon , Adorama
• +$300 on the Sony A7S III at BHphoto , Amazon , Adorama
• +$300 on the Sony ZV-E1 (White) at BHphoto , Amazon , Adorama
• +$200 on the Sony FX3 at BHphoto , Amazon , Adorama (it already got a +$200 on August 1st)
• +$200 on the Sony FX30 at BHphoto , Amazon , Adorama (it already got a +$200 on August 1st)
• + $200 on the Sony A7CR at BHphoto , Amazon , Adorama
• +$200 off on the Sony A7C II  at BHphoto , Amazon , Adorama

And also almost all Sony lenses just went up in price — tough news for US customers. Sure, holiday discounts are coming, but they’ll probably only offset today’s price hikes rather than give you real savings.

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Big thanks to the source who tipped us off early — helping our readers save some cash 😉