The large Japanese store Yodobashi shared the October Bestseller list:

1. Nikon Zf Body – BHphoto , Amazon , Adorama
2. Hasselblad X2D II 100C Body – BHphoto , Amazon , Adorama
3. Sony α7C II Zoom Lens Kit – BHphoto , Amazon , Adorama
4. Fujifilm X-M5 XC15-45mm Lens Kit – BHphoto , Amazon , Adorama
5. Sony α7C II Body – BHphoto , Amazon , Adorama
6. Nikon Z50II Double Zoom Kit – BHphoto , Amazon , Adorama
7. Canon EOS R50 Double Zoom Kit – BHphoto , Amazon , Adorama
8. Sony ZV-E10 II Double Zoom Kit – BHphoto , Amazon , Adorama
9. Nikon Z5II Body – BHphoto , Amazon , Adorama
10. Canon EOS R5 Mark II Body – BHphoto , Amazon , Adorama

Lenses:

1. Nikon NIKKOR Z 24-70mm f/2.8 S II – BHphoto , Amazon , Adorama
2. Nikon NIKKOR Z 24-120mm f/4 S – BHphoto , Amazon , Adorama
3. Sony FE 24-70mm f/2.8 GM II – BHphoto , Amazon , Adorama
4. Sony FE 70-200mm f/2.8 GM OSS II – BHphoto , Amazon , Adorama
5. Canon RF 100-400mm f/5.6-8 IS USM – BHphoto , Amazon , Adorama
6. Sigma 20-200mm f/3.5-6.3 DG Contemporary (E-mount) – BHphoto , Amazon , Adorama
7. Canon RF 100-500mm f/4.5-7.1 L IS USM – BHphoto , Amazon , Adorama
8. Nikon NIKKOR Z DX 16-50mm f/2.8 VR – BHphoto , Amazon , Adorama
9. Hasselblad XCD 2.5/55V – BHphoto , Amazon , Adorama
10. Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (RF mount) – BHphoto , Amazon , Adorama