Today only you get this fast V90 Sandisk SD card with $200 discount at BHphoto (Click here) .

Reminder: Ending soon are those Sirui deals at BHphoto , Sirui store and Amazon .. massive savings on a ton of E-mount lens and accessories!

In 2013, Sony launched the first full-frame mirrorless camera . Since then, the basic design has remained unchanged. With the Sony A7 c, we got a rangefinder-style version. But I think it’s time for Sony to consider developing an alternative version, something more ‘classic’ that can compete more directly with extremely popular cameras such as the Nikon ZF , the Fujifilm X-T5 and the future Canon full-frame vintage camera. Sony wouldn’t have to reinvent

After all the “hate” let’s also see some positive review of the new Sony RX1rIII . While the camera has faced a mixed reception online, particularly due to its $5,100 price tag, Alex argues that many critics are missing the bigger picture.

The Power of Portability

What sets the RX1 Mark III apart is not just its 61MP full-frame sensor or the Sony 35mm f/2 Zeiss lens —but the fact that all this power fits in

Viltrox launched this new affordable Lens Cleaning kit (Click here) . Check it out!

When you said you wanted a lightweight lens… this isn’t what I meant 🤦‍♂️

This is the lens: https://amzn.to/4oS1GLI

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found on Weibo

The Japanese store Kitamura shared the bestseller list for the month of July. And it’s all an E-mount gear festival :)

Top 10 Interchangeable Lens Cameras – July 2025:

1. Sony a7 IV Zoom Lens Kit
2. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit
3. Sony a7C II
4. Sony α6400 Double Zoom Lens Kit
5. Sony a7R V
6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
7. Sony α6700 High-Power Zoom

Wandrd has just launched their new Rogue Sling V2 on Kickstarter (click here) .

Preorders:
Sigma 200mm f/2.0 at BHphoto , Amazon , Adorama , FotoKoch , FotoErhardt , Calumet , WexUK .
Sigma 12mm f/1.4 at BHphoto , Amazon , Adorama , FotoKoch , FotoErhardt , Calumet , WexUK .

Sigma 12mm F1.4 DC review at SonyAlphaBlog :

The Sigma 12mm F1.4 , if the very first F1.4 wide angle for APSC, it is a little gem : light and compact, excellent sharpness on

TTartisan just announced the new 14mm f/2.8 FullFrame manual focus lens you can preorder at Amazon US&EU , TTartisan , Pergear .