Since today the Ricoh GR IV is available for preorder at B&H Photo , Adorama , Amazon , FotoErhardt , Calumet , Fotokoch , WexUK .
I talked to some major EU and US managers and preorder numbers for the Ricoh GR IV are huge ! Sony will benefit from it as the new 25.7MP sensor is made by them. But again, I do hope Sony learns this lesson and will make a Sony RX100 with an APS-C sensor ! You want this too right?
A world’s first, the 35-50mm f/1.4 FE:
A new rumor circulating on Chinese social media platform Weibo hints at a groundbreaking full-frame zoom lens set to arrive in 2026: a 35–50mm f/1.4. Reportedly developed by a well-known Chinese manufacturer—possibly Viltrox —this would mark the first-ever full-frame autofocus zoom lens from a Chinese brand.
If true, this lens could steal the
On September 9 at 9:30 Berlin time , Sigma will officially unveil the new 135mm f/1.4 full-frame autofocus lens — a true world’s first!
The only lens even close is Sony’s 135mm f/1.8 , but Sigma takes it further: 2/3 of a stop faster and delivering around 20–25% shallower depth of field . Sigma China has already teased it under the name “MASTER OF OPTICS.”
The EISA Awards have been announced , naming the Sony A1 II as “Camera of the Year.” However, the awards remain controversial due to the organization’s close ties with the industry. With sponsorship from many of the winning brands, critics argue that the ever-expanding list of categories serves to ensure that each major company walks away with a prize.
Here are the winners:
The Ricoh GR IV is now available for preorder at B&H Photo , Adorama , Amazon , FotoErhardt , Calumet , Fotokoch , WexUK . While it’s not a Sony camera, it’s exactly the kind of compact I wish Sony would make. Just imagine an updated Sony RX100 with an APS-C sensor —it would fly off the shelves, just like the Ricoh has.
The GR III was already notoriously hard to find in stock, and now the GR IV improves on it in
You save 25% on those Type A cards:
Preorders:
Sigma 200mm f/2.0 at BHphoto , Amazon , Adorama , FotoKoch , FotoErhardt , Calumet , WexUK .
Sigma 12mm f/1.4 at BHphoto , Amazon , Adorama , FotoKoch , FotoErhardt , Calumet , WexUK .
Two photographers were invited by Sigma to test the new 200mm FE lens ahead of the release. Jeff Hargrove images and report can be seen here :
The lens’s outstanding image stabilization gave me confidence that the images would be perfectly sharp in
