Yesterday Sony announced four new products that are now finally available for preorder today:

• Sony 1920GB CFexpress 4.0 Type A TOUGH Memory Card at BHphoto , Adorama, Amazon , Calumet , WexUK .
• Sony 960GB CFexpress 4.0 Type A TOUGH Memory Card at BHphoto , Adorama , Amazon , Calumet , WexUK .
• Sony CFexpress Type A Card Reader at BHphoto , Adorama , Amazon , Calumet , WexUK .
• Sony ECM-778 Compact Supercardioid Shotgun Microphone at BHphoto , Adorama , Amazon ,

What you see here on top is the size comparison between the “old” Sigma 35mm f/1.2 and the new version that will be announced soon. As you see the new version is more compact (I would guess around 1cm less longer) and is rumored to have a Filter Size of 72mm compared ot the older 82mm.

Still don’t know what the price will be but it could be a tiny bit more expensive than this first generation lens . Probably also

The Prime deals are now live on those pages at Amazon US and Amazon Canada (and alternative Summer Deals at BHphoto and Adorama .
In Europe at Amazon Germany , Amazon UK , Amazon France , Amazon Italy , Amazon Spain , Amazon Netherlands , Amazon Poland . And at Amazon Australia .

Deals not to miss:

• All the massive deals on Storage and Cards you can find here
• $318 only after 30% discount on the reconditioned Sony 85mm f/1.8 FE lens
• $200 off

To counter the Amazon Prime Deals we also have four days of “Summer Deals” at BHphoto (Click here) and Adorama (Click here) .

A deal you cannot find on Amazon: $210 off on the Wise 1TB Type A card sold by BHphoto .

The PetaPixel crew+ Gordon Laing analyzed Sony’s “performance” during the first half of this year. This is a summary of their thoughts:

Since the start of 2025, Sony has taken a more measured approach—releasing fewer bodies but doubling down on key cinema features and high-end glass. Here’s how the company has quietly maintained its momentum through mid-year.

Selective Body Updates

FX2 with EVF
Sony’s first cinema-line camera to sport an integrated electronic viewfinder,

Prime Deals:
In EU Amazon Germany , Amazon UK , Amazon France , Amazon Italy , Amazon Spain , Amazon Netherlands , Amazon Poland .
In North America Amazon US and Amazon Canada .
In Oceania at Amazon Australia .

Big new European deals today!

Today Europeans have new limited time deals on E-mount lenses (Tamron-Sigma and more) at Amazon Germany , Amazon UK , Amazon France , Amazon Italy , Amazon Spain .

Also new: 20% off on reconditioned gear sold at Amazon Germany , Amazon UK ,

The Prime deals are now live on those pages at Amazon US and Amazon Canada . In Europe at Amazon Germany , Amazon UK , Amazon France , Amazon Italy , Amazon Spain , Amazon Netherlands , Amazon Poland . And at Amazon Australia .

Amazon US primary deals:

• All photography deals are listed on this page
• All lens deals
• All SANDISK storage and card deals.
• All WESTERN DIGITAL storage and card deals.
• All LEXAR storage and card deals.
• All PNY storage and card deals.
• All SAMSUNG storage and card deals.
• All NEXTORAGE storage

Good news is on the horizon for Sony Alpha shooters, as reliable leaks suggest that two of the next three Sony cameras, slated for release between July and October, are now almost certain. According to trusted sources, Sony will announce:

• Much-anticipated Sony A7V (registered on May 23 with the code “ WW084220 “)
• The Z380 should camera (registered on April 21 with the code “ WW934774 “)

What TRUSTED

The Prime deals are now live on those pages at at Amazon Germany , Amazon UK , Amazon France , Amazon Italy , Amazon Spain , Amazon Netherlands , Amazon Poland .
In North America Amazon US and Amazon Canada .
In Oceania at Amazon Australia .

Amazon Germany direct links to deals:

• ALL photo deals can be found here
• Save big on Sony Alpha gear
• Save big on cameras.
• Save big on lenses.
• Save big on Sandisk storage and cards
• Save big on Lexar storage and cards.
• Save big on Samsung storage and cards.