On this image you see both, the upcoming  new 16mm and 85mm f/1.8 PRIMA lenses from Samyang. On the very left the already available 35mm f/1.4 Prima lens .

Here are the first leaked images of the new Samyang 85mm f/1.8 “Prima” FE lens. This lens is going to be announced very soon. This would be the 35th E-mount lens with this focal length ( list here at BH ). Don’t know why this lens is actually needed :)

Chris Niccolls tested the new Sirui 85mm lens . Here is what he think about this lens:

• Versatile Lens Choice : Chris praises the 85mm focal length for portraits and street photography. The lens is compatible with Sony E, Nikon Z, Fujifilm X, and L-mount, unlike the Viltrox which is Sony-only.
• Surprisingly Lightweight : Weighs only 540g—lighter than the Sony G Master and Viltrox equivalents—making it a great walkaround option.
• Feature-Rich Build : Offers AF

Sigma 17-40mm vs 18-50mm | APS-C Zoom Battle

Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
Sigma Announces Another f/1.8 Zoom Lens, the 17-40mm for APS-C ( Explora )
Understanding Frame Rates: When to Use 24, 30, or 60 FPS ( 42West )
Pergear 25mm f/

From July 8 to July 11, Amazon will run a massive Prime Day sale (Click here) . Ahead of the event, you can earn a $15 credit to spend on those deals by uploading your first photos with Amazon Photos (Click here) .

More deals:

• Lowest price ever on the Crucial X9 4TB Portable SSD drive .
• Lowest price ever on the Lexar 1TB SSD disk .
• Prime Day Travel Deals are already online!

How2Fly reports:

Sony is testing a new full-frame macro lens, the FE 100mm F2.8 Macro GM OSS.

It means soon this lens will be announced. It’s going ot be the official replacement for the 90mm macro . However, unlike the original 90mm lens, this one will carry the GM branding, indicating superior optical performance.What do you think about this lens?

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A Japanese reader told me this:

I’ve noticed the A7IV is eligible for Sony Japan’s “cashback” program . Essentially, all purchases of Sony A7IVs directly from Sony are discounted by up to 60,000YEN (or roughly $400) from the original list price.
Offers like this are typically made only when a new camera is around the corner. The offer stands till the end of July.

While cashback promotions for the A7IV are fairly

You can now preorder the new 35mm f/1.8 PRO autofocus FE lens at Meike Global (Click here) .

And the new 24mm f/1.4 FE will be available for preorder in late July ( 600 grams , minimum focus 0,27cm and 72mm filter thread, for E/Z/L mount)

Loving the LK Samyang 14-24mm f2.8 Schneider-Kreuznach — So Much Fun

Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
World Backup Day ( Explora )
Dynamic vs. Condenser Mics: How to Choose the Right Microphone for Podcasting ( 42West )
This Week in Camera News with DPReview: Adobe Camera App, OM5-II and the Sigma 17-40mm F1