Sony manager interview about the FX2: 1,5x de-squeeze is coming via future FW update…and so maybe OpenGate!

The Sony FX2 has been quite a controversial release. Armando Ferreira confronted a Sony manager about some of the quirks and here is a recap of his answers:

Purpose and Audience of the FX2

  • Main Focus: It’s a cinema-first camera designed with hybrid capability—high-quality video and usable photography.
  • Target Audience: Entry-level filmmakers and hybrid shooters who want a cinematic camera without giving up stills.
  • The FX2 fills a specific market gap between FX30 and FX3, meant to

New Sony 50-150mm GM lens reviews


Wexphoto+Sony Human Impact Awards

You are welcome to join the Human Impact Awards organized by Wexphoto and Sony (Click here to partecipate) .

The competition:

At Wex, we believe in the power of photography to document human impact. A camera doesn’t just capture moments; it gives voice to experiences, amplifies unheard stories and reveals the many ways we inhabit, change and respond to the world around us.

This year’s Human Impact Awards and Student Awards, in collaboration with Sony, invite submissions that explore what human impact means today.


20% off on the Pergear 1TB CFexpress 4.0 Type A and on their new card reader

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Viltrox 85mm f/1.4 PRO will be released on June 17 at the BildExpo event

On their Instagram account Viltrox teased the launch of a new PRO lens. This will definitely be for the new 85mm f/1.4 FE lens that was unveiled a couple of weeks ago in China:

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Petapixel: How Badly Does Sony Need to Release the a7V?

From Minute 28 you will hear the PetaPixel team discuss the Sony A7V. I do completely agree with them when they say Sony is in dire need to release this camera now. The Nikon Z5II is killing it with big sales due the low price tag and fast speed thanks to the new partially stacked sensor. Canon will also release the new R6III in Q4 ( confirmed here ). Sony need a new $2500 Sony A7V with faster sensor (partially or


Just announced: New 7Artisans MF 10mm f/3.5 APS-C E-mount Lens

7Artisans announced a new 10mm f/3.5 APS-C E compact, ultra-wide lens with zero fisheye distortion and stunning 10-point sunstars. The lens will soon be listed on their Amazon page .

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Sony Tidbits…


New Samyang Schneider-Kreuznach 14-24mm FE lens tests

Preorders are now open at BHphoto (Click here) . European preorder are open at Fotokoch , Calumet , FotoErhardt , WexUK .

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Now on Kickstarter: MagGo X — The Magnetic Camera Sling for Creators in Motion

The new magnetic camera sling is now available on Kickstarter (Click here) . It’s the world’s first zipper-free magnetic sling, designed for fast-shooting photographers and everyday adventurers who demand instant access, serious protection, and clean, minimalist style—all in one.

This is the introduction video:

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