Tomorrow (15 May) at 3pm London time, I will finally reveal the full name and specs of the new Sony camera that will be announced on 28 May!

Thanks tot he help of many trusted sources I am able to confidently share the name and specs of the new Sony camera that will be announced on May 28. The hints I gave you weeks ago have been confirmed: The camera is a strange unexpected mix between this camera and this camera .

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You can now register for the BildExpo event in New York

Registrations for the BildExpo are now open on this BHphoto page (Click here) . It takes place on June 17-18 at the Javits Center in NYC.

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Smallrig announced a new Hybrid Modular Cage for the Sony Alpha 7 IV

You can now preorder it at BHphoto , Amazon , Smallrig .

  • Full-Cover Protection: Effectively guards the camera against impacts
  • Precision Fit: Crafted to avoid button obstruction for full camera functionality
  • Ergonomic Grip: Genuine leather-wrapped handle for superior comfort and controls
  • Integrated Arca-Swiss Plate: Built-in compatible plate for quick Arca-type tripod mounting

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Zhongyi Optics announced a new 35mm f/1.4 FE lens

The Chinese company Zhongyi Optics is about to release its first autofocus lens. It will be a new 35mm f/1.4 made for Sony E, Leica L and Nikon Z-mount cameras. The lens has an aperture ring, a focus ring, an AF/MF switch and an Fn button. Price and start of delivery to be announced.

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First image of the new SongRaw 85mm f/1.2 FE lens

On 20 May, the Chinese company SongRaw will introduce this new 85mm f/1.2 full-frame autofocus lens for the Sony E-, Nikon Z- and Leica L-mount system cameras. Above you can see the first image of the E-mount version. A pretty big lens!

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Surprise: Sony A1II will be finally in Stock on May 15 at Bhphoto

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8X Image Upscaling, Smart Face Restoration & De-noise – Aiarty Image Enhancer (Giveaway)

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8X Image Upscaling, Smart Face Restoration & De-noise – Aiarty Image Enhancer (Giveaway)

Whether you’re a photographer, content creator, or just someone who wants better-looking photos, Aiarty Image Enhancer makes it super easy to improve your images—no need for complicated settings or steep learning curves. Just fast, reliable results. Even with an awesome camera, not every shot turns out perfect. A little blur, high ISO noise, or tricky low-light conditions can still affect

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Just announced: new Sony Xperia 1 VII

Sony announced the Xperia 1 VII.  They made a lot of marketing around this smartphone having “Alpha” alike features:

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Photo AI 4: Launch + $30 Off Sale

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Sony registered another camera in China: Two new cameras on the horizon!

On 9 May, Sony registered another new camera in China. We now have a total of two cameras that have been registered and should be announced soon:

  • Registered on April 21: Code “ WW934774 ” with dual band Wifi support and manufactured in China
  • Registered on May 9: Code “ WW697160 ” with dual band Wifi support and manufactured in Japan

One of the codes is for the new camera with integrated tilting EVF ( just like on this GX9 )