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Announced: New Viltrox 25mm f/1.7 Air APS-C E-mount autofocus lens now available for $176 at Amazon and BH

sonyalpharumors | March 1, 2025, 2:40 p.m. | Original

Viltrox officially announced the new Viltrox 25mm f/1.7 Air APS-C AF E-mount lens and you can get it at BHphoto , Amazon US&EU and Viltroxstore. On the Viltrox store use code “Rumor” to save additional 8%!

**This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links. As an Amazon Associate I earn from qualifying purchases

**This post contains affiliate links to eBay and I will be compensated if

Sigma CEO Yamaki about the 15fps limitation

sonyalpharumors | March 1, 2025, 7:13 a.m. | Original

From minute 44 you can see Chris asking Sigma CEO Yamaki about the Sony limitation of 15 frames per second. Yamaki cautiously replies that it is difficult for him to comment on this and that of course he hopes this will change in the future.

I hope Sony realize that they are hurting themselves by imposing such a strict restriction.

The full interview can be followed from minute 20 to 55.

Sigma lens preorders:
300-600mm lens at BHphoto . Amazon. Adorama . FotoErhardt

The launch of the Sony A7V is postponed and another E-mount full-frame camera is expected sooner!

sonyalpharumors | Feb. 28, 2025, 9:19 a.m. | Original

Back in December and in January Sony did register two new camera codes. Usually this means we should get an official announcement within 3-4 months. But now I have a bad news (and two small good news):

The very same sources that gave me correct info about the just announced two new 16mm and 400-800mm G lenses told me that the Sony A7V launch has been likely postponed by a few months . I made a quick summary of what they told

Curiosity: I have made ZERO pre-orders for the Zeiss Otus lenses through my affiliate links. What’s going on with them?

sonyalpharumors | Feb. 28, 2025, 8:01 a.m. | Original

New DxO PureRAW 5 announced with DeepPRIME 3 Ai technology

sonyalpharumors | Feb. 28, 2025, 1:43 a.m. | Original

DxO announced the new PureRAW5 software (see all new features here) . You can now preorder it here .

Press text:

DxO has made some very exciting changes to the best preprocessing and denoising software ion the market. With this version of DxO PureRAW 5 you will get:

DeepPRIME3 now incorporating three processes that improve image quality for discerning photographers. These are:

Demosaicing
Denoising and now
Chomatic Aberration, which fixes residual chromatic shifts at the pixel level, as part of the raw conversion process.

For the first time

Now open! USA preorders for the new Sony 16mm and 400-800mm G lenses

sonyalpharumors | Feb. 27, 2025, 9 a.m. | Original

Sony 400-800mm f/6-3-8.0 G lens preorders:
BHphoto , Amazon , Adorama , FotoErhardt , Fotokoch , Calumet , WexUK .
Sony 16mm f/1.8 G lens preorders:
BHphoto , Amazon , Adorama , FotoErhardt , Fotokoch , Calumet , WexUK , Amazon UK .

First ‘real’ images of the new Viltrox lenses at CP+

sonyalpharumors | Feb. 27, 2025, 7:20 a.m. | Original

On these images you see the new:

Viltrox 35mm f/1.2 LAB FE
Viltrox 85mm f/1.4 PRO FE
Viltrox 50mm f/2.0 AIR FE

Samyang and Schneider Kreuznach have formed a new partnership to produce this 14-24mm f/2.8 full frame FE lens!

sonyalpharumors | Feb. 27, 2025, 12:10 a.m. | Original

Samyang has just announced a new partnership with Schneider Kreuznach. Together they have developed a new 14-24mm f/2.8 full frame E-mount lens! Here are the images of the lens that was unveiled today at the opening of the Cp+ trade show.

Key Features of the Schneider Kreuznach 14-24mm f/2.8 FE lens: