Last chance to get the Pre Order Discount on the new 2025 Photography Landscape bundle

Continue reading...

Tamron interview: We plant to release new prime lenses

Phototrend interviewed Tamron manager Kota Misawa.

Tamron is known for producing fascinating zoom lenses, but in the fixed focal length range we ‘only’ have the excellent 90 mm macro lens . When asked about the plans to grind new lenses, Mr Misawa said the following:

As usual, we can’t give details about our roadmap. However, we do intend to continue developing prime lenses, so you can expect some of those.

When asked about future “bright” zooms he said this:

Again, we can


Schneider Kreuznach 14-24mm f/2.8 FE will officially be released in April 2025

Schneider Kreuznach has just confirmed that the new lens will be launched on the market in the next few months. They are also promising the launch of more zoom lenses. As I said this week, I expect a 24-70mm f/2.8 to be announced later this year.

Press Release

Collaboration with LK Samyang Leads to New Super-Wide Zoom Lens.
Available from April 2025

At CP+ 2025, the largest imaging exhibition in Japan, which taking place from


CP+2025 CIPA reveals camera and lens shipment forecast for 2025

The CIPA has published its forecast for camera sales up to 2025. Basically, a minimal increase of 1% is forecast for cameras and 2.4% for lenses. Interestingly, they see an increase in demand for fixed lens cameras (+2%).

Shipment forecast for 2025 * () indicates year-on-year change

  • Total digital cameras: 8.58 million units (+1.0%)
  • Interchangeable lens cameras: 6.66 million units (+

Today only: $90 off on Sony SD card and $250 off on Tokina 33mm E lens at BHphoto

Continue reading...

Shipping date update: If you order the Sony A1II you will get it in May only!


These were the 50 best-selling cameras on the Japanese market in February: Sony ZV-E10II takes the lead


First image of the new Kase 85mm f/1.4 FE AF lens

At the Cp+ the Chinese company Kase did display a prototype for a new  85mm f/1.4 Full Frame E-mount autofocus lens. The lens has a declickable aperture. We already have fifteen 85mm primes according to this BHphoto list. So I don’t think we really need this one?

P.S.: At this time, the release date and price have not yet been decided.

Image via Mynavi

**This post contains affiliate links and I will be compensated

Still hot: $200 off on the Nextorage 960GB Type A card sold by Amazon

You save big on the 96GB Nextorage Type A cards sold by Amazon (Click here) . That’s $196 off which makes it $293 only. An extremely good price for this VPG200 rated card!

**This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links. As an Amazon Associate I earn from qualifying purchases

**This post contains affiliate links to eBay and I will be compensated if you make a

Schneider Kreuznach 14-24mm f/2.8 FE lens price info and first lockup of the future 24-70mm f/2.8 FE lens!

I have two new info for you!

  1. The Schneider Kreuznach 14-24mm f/2.8 FE lens will be priced at around $1100. That’s about $300 lens than this FE lens .
  2. Schneider Kreuznach also displayed a lockup for another standard zoom lens. They said the wide end is 24mm. I guess this is a 24-70mm f/2.8 FE!

Reminder: Key Features of the Schneider Kreuznach 14-