New Alphagvrd E-mount sensor cap with built-in Apple Airtag support

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New Sigma 300-600mm f/4.0 reviews


300-600mm lens at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . WexUK .

Darek Dariuszbres tested the Sigma 300-600m lens and concluded:

Technological masterpiece , a top-shelf telephoto lens, which includes 500 4 and 600 4 class primes. Bright, fast, sharp throughout the entire range, universal, giving plastic frames, stuffed with the latest technologies and… above average sexy!

And this is a review from Seth Miranda from Adorama


Sigma 16-300mm f/3.5-6.7 DC OS lens review by PetaPixel


Sony Tidbits…


Exclusive SAR deal: 30% off Luminar with our code!


Curiosity: Two new medium format cameras leaked with Sony’s 102MP sensor

Recently I leaked the first image of the new FujiFilm GFX100RF ( my video is here ) and of the Hasselblad X2DII ( my video is here ). Both will use the well known Sony 102Mp sensor.

And this once more reminds of the fact, that I would love Sony making a medium format system camera too. And if patents are any indications than if Sony would go medium format they would really do it differently than competition:

  1. BIG and REAL Medium format sensor:
    Most

Nikkei report: China’s Generation Z is the driving force behind the recovery of the digital camera market

The Nikkei newspaper has published an article about the current state of digital camera shipments based on data from CIPA. Digicameinfo had access to the article behind the paywall and wrote this summary:

  • Global shipments of digital cameras, including mirrorless single-lens cameras, are expected to recover to their highest level in nine years in 2024. The driving force behind this is the demand for “instaworthy” photos posted on social media by China’s young Generation Z. Young people who are not satisfied with smartphone cameras are

Smarter AI Background Removal & Blending with Aiarty Image Matting (Mega Updates + Special Offer!)

For photographers, background removal can be tedious, especially with intricate details like hair, fur, or lace. Manual editing wastes time and often leaves frustrating artifacts.
Aiarty Image Matting simplifies the process with AI-powered precision , preserving fine details for seamless blending. Whether you’re editing portraits, product shots, or composites, Aiarty makes background removal effortless—and with batch processing for up to 3,000 images, your workflow just got faster.
Additionally, it fully supports RAW files from Sony Alpha,

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DigitalCameraWorld wants Sony to remake the RX10 IV

Last year I reported that Sony completed the production run of the Sony RX10 IV and there is no plan for a successor model. DigitalCameraWorld now makes the case why we still need those superzoom bridge cameras. They write:

Bridge cameras offer zoom that smartphones and even some mirrorless can’t reach, so why are there so few of them?

the bridge camera is the point-and-shoot but with a bazooka of a lens on the front, with zoom ranges from 20x to even 12


Mapcamera: February 2025 Digital Camera Popularity Ranking