Sony a7R IIIA marked as “discontinued” by BHphoto

This camera was announced in 2021 and the only “improvement” over the A7rIII was the addition of a new, higher-resolution LCD screen (2.36 million dots). And now it has been officially discontinued according to BHphoto. If we are lucky, there will be a new A7rVI at the end of 2025 and the older A7rV and A7rIV cameras will continue to fall in price. This could mean the end of the A7


Up to $1000 off on Sony reconditioned gear sold by Amazon

On the reconditioned Amazon store you can save up to $1,000 on Sony cameras (click here) and Sony lenses (click here) . You always get 90 days warranty. The interesting aspect of these savings is that you save some money on lenses that have never been discounted. So this is the only chance to get them cheap, even if they are reconditioned.

A selection on some of the most interesting deals:

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Wild rumors roundup: A7sIV, A7rVI and FX cameras

About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this. If one of the sources turns out to be right than we will know we can trust it a bit more!

Source 1:

7SIV in the hands of select filmmakers
Now the siv is a true hybrid camera
Sony


Never heard of those before: Jintu E-mount lenses from primes to a super cheap 420-800mm zoom

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Follow live: Sony Press Conference

There is near zero percent chance that Sony will announce a new Alpha camera or lens. But don’t worry, I am sure something exciting will be announced within 1-2 months. Probably a new camera (A7v?) and certainly at least one new lens! More about that on SAR soon…stay tuned!

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Keep your gear save: Grab the AirTag 4-Pack at its All-Time Low Price of $69.99 on Amazon!

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Dpreview’s wishlist for 2025: A7V, A6100, RX100VIII, RX1rIIII and 50-150mm f/2.8 lens

Dpreview discussed areas where Sony could improve and expand its camera lineup to better compete with Canon and Nikon, covering both updates to existing models and new products:

  1. High-Resolution, High-Performance Camera : Sony lacks a versatile, high-resolution camera at a more affordable price point. The a7R V offers high resolution, and the a7S III excels at video, but only the a1 II combines both features at a premium $6,500 price aimed at professionals. If Sony could

Update on the first E-mount open source Full-frame Camera “Sitina 1” camera

Back in October I reported about the FPGA-powered open source full-frame E-mount digital camera named the “ Sitina 1 “. You can find the full repository and some image samples on Gitlab (Click here) .

The author now released an updated version of his project and in tis video he highlights the changes:

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Sony Tidbits…


Ending today: 25% off on DxO software bundles

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