100% confirmed: Sony ZV-E10II announcement very soon!

I can now confirm the Sony ZV-E10II is coming very soon! Should get specs within 1-2 days! Stay tuned!

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Find your camera in case of theft: New low price for JJC quick release plate with built-in AirTag space


Now less than 50% Japanese households do own a Digital camera

Nikkei writes:

The penetration rate of digital cameras among households at the end of fiscal 2023 will fall below 50% for the first time in 19 years since the end of fiscal 2004. The demand for compact digital cameras has fallen as smartphone ownership has increased. Japan once had a strong presence in digital home appliances, but is now in a notable decline.

Not really a surprise. That’s why digital camera companies focused on the enthusiast amateur and pro market.

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Sony Tidbits…


10% off on this unique llano Sony camera battery charger!

Use the code “ llano0420 ” to save 10% on this unique new Sony battery charger sold on Amazon (Click here) .

Key Features:

  • Fast Charging: This USB C charger supports 18W output with an adaptive type c fast charger, enabling your camera battery from zero to 100% in less than 1.5 hours, 50% faster than standard chargers. (90% of the camera battery chargers on the market are Micro USB charger 5V. )

Good news for Tamron: Stock price has risen by more than 50% since the beginning of the year!

Yep, you can still make  a lot of money in the camera business if you can deliver innovative new products. DClife reports that

On June 18, 2024, Tamron announced that it would increase its dividend per share from 50 yen to 70 yen. Stock price has risen by more than 50% since the beginning of the year!

Nikkei writes:

This reflects the strong performance of the company’s main camera business and sales of in-vehicle parts, which have grown. *


New Sirui 16mm f/1.2 and 75mm f/1.2 APS-C E lenses available for preorder

You can now preorder both autofocus lenses on Indiegogo (Click here) . This is the official product video:

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SIGMA Resumes Sony E-mount firmware downloads


Three day deals action: German Fotokoch store launched massive rebates

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Ends today! BHphoto Megadealzone