DJI Announces New RS 4 Gimbals and the Focus Pro


Swiss store openly shared the sales data of the past years: “Canon, the former king of cameras, ceded its crown to Sony”

The Swiss store Digitech.ch share

Above you can see how Sony took over the lead in 2019. Not they hold a market share of 28.1 per cent. The real suprise here is that Kodak and Agfa are selling more cameras than Panasonic, Fuji or Nikon! The reason might be the recent increase in interest for disposable film cameras.

When it comes to lenses Canon leads the pack. Obviously Canon has a closed mount system and Sigma/Tamron cannot make lenses for them. So it


Just released: New Sony A6700 firmware 1.03


Today only: Save $350 on the Sirui 75mm f/1.8 1.33x Anamorphic Lens

Today only you save $350 on the Sirui 75mm f/1.8 1.33x Anamorphic Lens sold by BHphoto (Click here) .

Current hot Kickstarter projects:

  • The German company Spinn now has over 1,000 backers for the new magnetic Swift-lock on Kickstarter (Click here) .
  • The Lancer 300 is a Camera Backpack with Exoskeleton design and integrated battery! You can read all the details and preorder it on Kickstarter (Click here) .
  • The new
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What’s your opinion: Should Sony kill the A7s line and focus on the FX3II only?

So folks, If you are waiting for me to share RELIABLE info about the Sony A7sIV I have to disappoint you. I really got nothing from trusted sources yet about this camera. All I know is that a couple of BIG cameras will be announced during the second half of the year with only the ZV-E10II coming before that in May/June.

So just for the sake of discussion: What’s your opinion on the possibility of merging the FX3 and A7s into


Curiosity: Techinsight Sony A9III tear down shows it uses a new “IMX810AQL” sensor


Sony High-Speed 5G Portable Data Transmitter for Still Image and Video Explained

Sony manager explains in a new CineD interview how the new Sony PDT-FP1 works .

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New Sony Europe rebates (and a warning on a bogus deal)

The new April Sony deals are now up and running at FotoErhardt , Calumet , WexUK .

And now a warning: A couple of SAR readers spotted this “deal” where you get the excellent Sony 20mm f/1.8 G for 400 Euro only at Amazon Germany . This is a third party seller but I seriously doubt you should take the risk here! Be aware of possible scam sellers!

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Northrup: $20k Wildlife Cameras: Sony a1 vs Nikon Z9 vs Canon R5

The Sony A1 still holds up well against the Nikon Z9 even if it’s an older camera. Now we can all wonder what the upcoming Sony A1II will be able to do ;)

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Sigma 50mm f/1.2 FE now available for reorder at Amazon too