The Sony Holiday deals are now up and running on those special pages at BHphoto , Adorama and Amazon .

Some special mentions:

• $200 off on the A7IV at BHphoto (comes with free mic or free accessory kit) . Amazon . Adorama . FocusCamera . BuyDig .
• $100 off on the 50mm f/1.2 GM at BHphoto , Amazon , Adorama .
• $100 off on the 85mm f/1.4 GM at BHphoto , Amazon , Adorama

Preorders (shipment start Feb 23):
Sony A9III at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony 300mm at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sonny A9III Vertical Grip at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony Holiday deals now live at BHphoto , Adorama and Amazon .
Sony Europe 500 Euro/Pounds cashback at FotoErhardt , FotoKoch , Calumet , WexUK , Amazon

Imaginary Sony camera in Bauhaus design (via IG )

The Sony A9III rumor time is over and a new one is about to begin. Sony will announce one more Sony High End camera in January/February. To not miss any of this exciting stuff a kind reminder to subscribe my networks:

Liek with any nw camera release testers are trying to find out the limitations of this camera. We found a couple of them being discussed:

ThePhoBlographer pointed out towards a “racial bias” in the human AI:

Better autofocus performance for people of color: Nikon did it. Why can’t you, Sony?

They also still don’t like the Sony colors:

With the a9 III, the color issues seem to be fixed a bit. Sony still isn’t touching Canon, Fujifilm, or Leica

Preorders (shipment start Feb 23):
Sony A9III at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony 300mm at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sonny A9III Vertical Grip at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony Holiday deals now live at BHphoto , Adorama and Amazon .
Sony Europe 500 Euro/Pounds cashback at FotoErhardt , FotoKoch , Calumet , WexUK , Amazon

Preorders (shipment start Feb 23):
Sony A9III at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony 300mm at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sonny A9III Vertical Grip at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony Holiday deals now live at BHphoto , Adorama and Amazon .
Sony Europe 500 Euro/Pounds cashback at FotoErhardt , FotoKoch , Calumet , WexUK , Amazon

Preorders:
Sony A9III at BHphoto . Amazon US&EU . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony 300mm at BHphoto . Amazon US&EU . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony Holiday deals now live at BHphoto , Adorama and Amazon .
Sony Europe 500 Euro/Pounds cashback at FotoErhardt , FotoKoch , Calumet , WexUK , Amazon EU .

DxO released the new PureRAW 3.7 update (Click here) .

This was today’s Live Panel with Sony Manager MIke Bubolo. Watch it to learn some more details about the A9III. The most important message is that the Image Quality is uncompromised. Sony managed to work around the limitation of Global Shutters that usually had less dynamic range than rolling shutters.

Preorders (shipment start Feb 23):
Sony A9III at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony 300mm at BHphoto . Amazon . Adorama . FotoErhardt .