You can preorder it now at DJI store , BHphoto , Amazon .

Are Japanese manufacturers too conservative? Northrup thinks DJI could become a real treat for Sony and Canon:

Sony a7CII Menu Settings for Shooting Sports & Performance Photography by Patrick Murphy-Racey

Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
Cinema Lenses on a Budget ( Explora ).
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Tamron 70-180mm II test at Mobile01 .
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Preorders (shipment start Feb 23):
Sony A9III at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony 300mm at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sonny A9III Vertical Grip at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony Holiday deals now live at BHphoto , Adorama and Amazon .
Sony Europe 500 Euro/Pounds cashback at FotoErhardt , FotoKoch , Calumet , WexUK , Amazon

The USA Black Friday deals are now live on those pages at Amazon , BHphoto , Adorama . The EU Black Friday deals can be found at Amazon DE , Amazon UK , Amazon FR , Amazon IT , Amazon ES , FotoErhardt , FotoKoch , Calumet , WexUK .

Some special mentions of the new deals that went live today:

• Samyang 135mm f/1.8 for $699 only at Amazon , BHphoto .
• Samyang 35-150mm f/2.0-2.8

Sony Japan reports about the 300mm GM that

The expected release date for this product is February 2, 2024 (Friday), but we have received orders that far exceed expectations, and the estimated delivery date for orders is currently “under confirmation.”

Preorders (shipment start Feb 23):
Sony A9III at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .
Sony 300mm at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet .

All EU Black Friday deals are now live on those pages at Amazon DE , Amazon UK , Amazon FR , Amazon IT , Amazon ES , FotoErhardt , FotoKoch , Calumet , WexUK .

Amazon DE:

• Save big on SD cards and storage .
• Save big on Cameras and lenses from all brands .
• Save on photography accessories .

Amazon UK:

• Save big on SD cards and storage .
• Save big on Cameras and lenses from all brands .
• Save on photography accessories .

Amazon FR:

• Save big on SD cards and storage .
• Save big

The full Sony Black Friday deals are now live at BHphoto , Adorama and Amazon . Newly added deals are:

• $400 off on the Sony A7rV at BHphoto , Amazon , Adorama .
• $500 off on the Sony A7III at BHphoto , Amazon , Adorama .
• $200 off on the Sony FX30 at BHphoto , Amazon , Adorama .
• $100 off on the Sony ZV-E10 at BHphoto , Amazon , Adorama .
• $100 off

Up to 60% off on the complete Topaz bundles (Click here) . I am using regularly both the Photo and Video apps and highly recommend them!

You can preorder the lens at BHphoto , Adorama , Amazon .

Reviews and press text:
Product page at Sigma . Image samples at Sigma

Youtube reviews:

Official product video: