Very first image of the new Viltrox 135mm f/1.8 FE autofocus “LAB” lens

As you know Viltrox has announced a new “LAB” series lens that will have ultimate image quality. There first lens will be the 135mm f/1.8 E-mount Full Frame autofocus lens. And this is the first time we actually see the lens!

First thing you will notice are the many switches and buttons on the lens. You also see the LAB logo. No info on filter thread and price yet. I guess it will cost less than half of the Sony 135


First reviews of the new Topaz Photo AI 2.0 (get a $40 discount now)


​Sony launched the new “Monitor & Control” APP for the FX3/FX30/FX6 owners


Just announced: New Burano 8.6K E-mount CineAlta camera for $25,000

Thew Burano is an incredible cinema camera: It has built in IBIS and built in ND (a world’s first), new XAVC H codec, 8.6K, autofocus (also a first for CineAlta cameras).

Preorders:
Burano at BHphoto .

Reviews:
CineD . YMcinema .


Press text: Sony Electronics Announces “BURANO”, the Newest Addition to Sony’s CineAlta Family of Digital Cinema Cameras

Official press text:

The BURANO combines extraordinary cinematic images and exceptional mobility for single camera operators and small crews

September 12, 2023

Sony Contacts: Tanya Lyon, Sony Cine Marketing. Tanya.Lyon@sony.com

LOS ANGELES, SEPT. 12, 2023 — Sony Electronics Inc. today announced the new BURANO camera, an exciting new model from their CineAlta lineup of digital cinema cameras. Designed for single-camera operators and small crews and featuring a sensor that matches the VENICE 2


Now live: Watch the Sony Burano E-mount camera announcement!

Let’s see if the new Burano E-mount cinema camera has a new kind of sensor…that might be used on the future A9III too ;)


Hurry up: $300 off on the Sony A7cII with 28-60mm kit lens at Amazon US!!!


Fuji announced the new stunning GX100II with NEW Sony medium format sensor

Fuji just announced the new GFX100II (preorders at BHphoto , Amazon , Adorama ). A full intro text can be read at Explora . The camera uses a NEW Sony 102MP medium format sensor.

You know I am a big believer in Sony also doing a medium format camera. I believe there is a market for that and Sony has some amazing medium format sensor (even bigger in size) they could use. Fingers crossed Sony will learn from Fuji’s success and offer a competitor


Today Burano announcement, after that new Sigma, new third party and new Sony announcements!

Today Sony will announce the new Burano Full Frame E-mount CineAlta camera. It will be interesting to see what new sensor tech Sony has developed for this camera. Sensor tech that might be the base for the soon to be announced Sony A9III? And just to recap what you can expect after the Burano announcement:

  • Sigma will announce the new 70-200mm f/2.8 FE lens around October 6
  • There will be more lens announcements from third party manufacturers (some of them actually

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