Sony now has THREE registered camera China! All will be announced within the next few months!

A Chinese user on Weibo spotted the next Sony camera registration. We now have THREE codes of yet NOT announced Sony cameras:

  • WW542541 2.4GHz/5.1GHz
  • WW198387 2.4GHz
  • WW694956 2.4GHz/5.1GHz (which I suppose to be the new ZV FF E-mount camera)

One of them for sure is the ZV Full Frame E-mount camera which is coming in


This is so cool: Tim Larsen hacked Sony cameras to add his own visual control function

CineD had a chat with Tim Helweg-Larsen, an engineer and camera enthusiast from the UK – who claims to have invented a better (easier) way how to master the manual controls of any digital camera. This is how it works:


Sony 20-70mm Review by ePhotozine: “an amazing and versatile option”


UPDATE on the A7IV firmware

The one source that told me the A7IV firmware would be coming by end of February contacted me again. He said he got the info straight at the Sony event. So probably Sony made mistake with the timeframe. But it is definitely coming. And it’s also confirmed via the official Sony’s press releas e for the Creative Cloud app launch:

Creators’ App will be compatible with Alpha 7 IV, ZV-1F. Spring 2023: FX3, FX30.


Sony 50mm GM vs Zeiss Otus and Leica Summilux


Curiosity: Fujifilm might soon launch the world’s first medium format Sports Camera, with Sony A1 sensor tech?

It’s rare to see something truly new in the photography market. Most of the time we see many small evolutions. But this got my attention: In an interview published by Phototrend Fuji said they are working on the fifth generation medium format camera . And this one will be the world’s first Sports camera in this segment.

As you know all medium format sensors are made by Sony. So it will be interesting to see if the new GFX will have a newly designed Sony sensor inside. Maybe a sort


Sony 50mm f/1.4 GM Youtube videos roundup


Tips for Portrait Photography, Using the Sony A7R V by Reza Malayeri

This is a guest post by by Reza Malayeri. All Photos are from by Reza Malayeri and used with his permission.

Tips for Portrait Photography, Using the Sony A7R V
by Reza Malayeri

The Sony Alpha a7R V is the first full frame Alpha camera to feature high-resolution imaging with AI-based autofocus. Sony has put its best technology into the A7R V, calling it the “best-ever image quality for an Alpha body.” In my personal experience, the A7

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RUMOR: Straight from a Sony manager: 85mm f/1.2 GM will be announced within the next 3 months

One of my best contacts was at the 50mm f/1.4 GM launch event organized by Sony. He asked the Sony manager when he can hope to get the rumored 85mm f/1.2. The manager answered it’s coming within the next 3 months.

I don’t know how seriously we can take fro granted the managers answer, but my contact told me that the managers sounded very honest about this. Let’s hope!


Meike announced the new 60mm f/2.8 Aps-C Manual Focus Macro Lens