RUMOR: Sony will announce a new High End APS-C E-mount camera before Summer!


Image on top from Dpreview

The last real “photocentric” APS-C E-mount cameras were announced back in 2019. They were the A6100 and A6600 . We got two more APS-C cameras after them but they were made for Bloggers ( ZV-E10 ) and the Filmmakers ( FX30 ).

Now a trusted source told me there is definitely a new APS-C E-mount camera coming right before or max early Summer!

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New Topaz Photo AI update

I am a big user of Topaz Photo AI . I constantly use it to upscale my photos and my AI generated images I post on my Instagram account . And it now got a big update that brings the following improvements:

Basic Brush to edit subject selection

You can now access a new basic brush to manually refine auto-detected subjects:

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Sony will announce a new “high end camera” before summer!

I got confirmation Sony will announce another E-mount camera after the ZV FF E-mount launch in late March. The camera is rumored to be announced before the start of the hot Summer. I will post a bit more details today at 15:00 London time here on SAR. The video about this will be posted at 14:45 London time on my Youtube channel (kindly subscribe!) .

About the ZV FF camera: I will posted something more about it soon too…


Impressive: Benro launched the world’s first auto leveling tripod with remote control on Kickstarter!


Sony interview: New APS-C cameras and new affordable lenses are on our roadmap

Phototrend interviewed Yu Takae, Senior Manager in charge of ILC product planning – interchangeable lens bodies – at Sony Corp. A couple of highlights:

About the APS-C strategy:

We believe that APS-C cameras can meet different needs than full-frame cameras, thanks to their compact size. Sony will therefore continue to rise to the challenge of creating attractive products not only for creating videos, but also for photographers.

About sports cameras future ( Sony A1 and Sony A9II ):

Our strategy for professional


Sony 20-70mm Review by Photographyblog: “excellent”


Sony Tidbits…


New up to $300 savings on Tamron E-mount lenses!

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First wild Sony A7sIV rumors: It will have the highest dynamic range on any alpha camera?

Note: This is a WILD rumor about the A7sIV that I got from a new source. Trusted sources have NOT told me yet if the A7sIV will be coming in 2023. So for the sake of clickbait, sorry “rationale discussion” let me know if you would be happy if that rumor would turn out to be true:

  • A7sIV will be announced in Q3/Q4 2023
  • 6k sensor that offers raw video and oversampled 4k video with

Sony to Release SPAD Depth Sensor for Smartphones with the Industry’s Highest Photon Detection Efficiency

Sony just issued the following press text for the release of their new SPAD sensor. Not sure this sensor tech might be used on future APS-C and FF designs too. But surely this innovation sounds exciting:

Sony Semiconductor Solutions Corporation

Atsugi, Japan — Sony Semiconductor Solutions Corporation (SSS) today announced the upcoming release of the IMX611, a direct time-of-flight (dToF) SPAD depth sensor for smartphones that delivers the industry’s highest *1 photon detection efficiency.

The IMX61

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