Apple announced the 2nd Generation AirTag you can buy now on Amazon (Click here) . Precision Finding works from 1.5x further away than before and the speaker is 50% louder. This makes it easier to find lost or stolen equipment.. I track all my camera gear and my kids (LOL).

Storage and card deals:

• Save big on Sandisk cards+storage at BHphoto , Amazon , Adorama .
• Save big on Lexar cards+storage at BHphoto , Amazon , Adorama .
• Save big on

This AI generated transparent Sony camera has been generated using AI by a Rednote user. I think this looks actually cool. Keep in mind that some companies like Nothing has built its entire brand identity around transparency.

Sony Japan has launched their official CP+ event page . The curiosity here is that they did not list the Sony A7sIII . Don’t think we should interpret this as a sign the A7sIV launch is close…but still interesting…

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via DClife

Through the CP+ show page Cosina made it clear that they will be showcasing new lenses.

Brightin Star is teasing its new 60mm F2.8 macro lens. Known specs:

• 2x magnification
• stepper aperture adjustment
• E, EF-M, MFT, RF-S, X and Z mount coming

Here are todays deals at BHphoto :

• $100 on the Peak Design x Logitech G Everyday Backpack Zip (20L) at BHphoto (Click here)
• $120 on the Oben ALF-6193L Skysill Series 3-Section Aluminum Tripod with… at BHphoto (Click here)
• 88% on the JOBY GripTight Tablet PRO 2 Mount at BHphoto (Click here)
• 34% on the SmallRig Mini Matte Box Lite at BHphoto (Click here)
• $324 on the

What you see here is a truly unique lens! Thanks to its unique REFLEX design, it is the most compact 150 mm lens I have ever seen. It also supports full autofocus…which, in my opinion, is also a world first? Correct me if I am wrong.

Here are the know specs:

Kase 150mm f/5.6

• Full Frame
• Autofocus
• 67mm filter size
• AF/MF switch
• E-mount (probably Z and X mount coming to?)

Of course

The image shows the Yongnuo 85mm , which is not a new lens equipped with a VCM motor.

Information has emerged that Yongnuo will launch VCM motor lenses this year. The VCM motor, known as a voice coil motor, moves the lens using Lorentz force generated by an electrified coil in a magnetic field. It provides fast and stable performance.
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Source: Weibo

Yodobashi shared the list of best selling cameras and lenses in 2025 (in terms of quantity):

The 20 best selling cameras of 2025:

1. Fujifilm X100VI
2. Canon PowerShot SX740 HS
3. Panasonic LUMIX TZ99
4. Ricoh GR IV
5. Fujifilm X Half
6. Sony VLOGCAM ZV-1 II
7. Ricoh GR IIIx
8. OM SYSTEM Tough TG-7
9. Sony VLOGCAM ZV-1 II Shooting Grip Kit
10. Kodak PIXPRO C1
11. Fujifilm GFX100RF
12. Canon IXY 650
13. Sony Cyber-