The Japanese organization BCN recorded about half of the actual sales figures on the Japanese market. And in 2025, Sony managed to maintain its leading position despite declining market share. Canon is now close behind!

Summary via DClife :

Digital mirrorless camera

1. Sony : 29.9% *3rd consecutive year, 6th time
2. Canon : 27.4%
3. Nikon … 15.1%

Sony and Canon are engaged in a fierce battle for market share in the mirrorless camera market. They have an

You can preorder it now at BHphoto (Click here) .

Viltrox updated the 2x TC firmware and it finally supports the new Sony 100m GM lens.

The Ultimate Guide to Premium Camera Bags

Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
Top 10 Lenses for Shooting Pro-Caliber Portraits ( BHphoto ).
Photographer’s Guide to Short-Form Content in 2026 ( 42West ).
A World of Kando | Kando Trip | Sony
Meike 85mm F1.8 SE II review by SonyAlphaBlog .
Sony a7 V studio scene: is there

Samyang launched new savings on E-mount lenses:

• $200 off on the Samyang 24–70mm f/2.8 AF Zoom Lens at BHphoto , Amazon , Adorama
• $200 off on the Samyang AF 135mm f/1.8 FE Lens at BHphoto , Amazon , Adorama
• $100 off on the Samyang AF 35mm f/1.4 FE Lens at BHphoto , Amazon , Adorama
• $50 off on the Samyang AF 14mm

If, like me, you have subscribed to the Sony newsletter, you will have received this teaser image. It’s highly likely this is for the new open-ear headphones called the Sony LinkBuds Clip. Unlike traditional earbuds that go inside your ear canal, these are “clip-on” earbuds that attach to the side of your earlobe (similar to the Huawei FreeClip or Bose Ultra Open Earbuds ). This design allows you to hear your environment naturally while listening to music.

So if you’re waiting

The large Japanese store Yodobashi shared the best seller list of the second half of December:

Best selling cameras:

1. Sony α7 V Body
2. Fujifilm X-T30 III XC13-33mm Lens Kit
3. Sony α7C II Zoom Lens Kit
4. Canon EOS R5 Mark II Body
5. Sony α7C II Body
6. Canon EOS R6 Mark III Body
7. Nikon Z5II Body
8. Hasselblad X2D II 100C Body
9. Fujifilm X-M5 XC15-45mm Lens Kit
10. Canon

The Budget Camera I’d Buy if I Started Again in 2026

Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
Matching Film to your Personal Shooting Style ( BHphoto ).
How to Avoid Heat Distortion in Your Photography ( 42West )
THE FULL EPIC GLORY of the WIDE-ANGLE LENS! ( Mads Peter Iversen )
SongRaw 50mm F1.2 Moonlit review by SonyAlphaBlog .
Sony PXW-Z

You can now preorder the new NexusFocus F1 on Kickstarter (Click here) . This PL/E adapter adds AI autofocus on manual focusing PL lenses.

If you can’t buy the Sony A7V…you can still print it and pretend to own the camera :)

Via Rednote

Sony A7V:
In USA at at BHphoto , Amazon , Adorama , Henrys .
In EU at Fotokoch , FotoErhardt , Calumet , Foto Köster , WexUK , Clifton , Park UK , Fnac FR .
In Australia at: Camera Pro , Sony Australia .

One a more serious note…here is a new Sony A7V review from Dustin Abbott:

And here another