CONFIRMED: Next Sony E-mount camera will be named “ZV-E10”

Image on top shows the current ZV-1 fixed lens camera

I can now share the name of the next Sony APS-C E-mount camera: It’s “Sony ZV-E10”. It’s meant for vloggers and streamers and that’s why it uses the “ZV” nomenclature. More info:

  • 24MP sensor
  • fully articulating screen
  • Sony A5xxx body with no EVF
  • Price around $899 (900 Euro)

Announcement was supposed to be this week


This week SAR readers photos selection


by alex_phan714⁠
Peregrines falcon⁠
Sony A9ii⁠
Sony 600GM⁠

1) You can submit one single picture per week only.
2) To submit your picture for the weekly readers roundup post you can choose one of the following three options:
Instagram: Follow @sonyalphagallery and tag us on your picture to give us the permission to repost your image on the instagram gallery and


Two days left: Save 30% off on all DxO software!

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Someone in China used an old Sony A7rII and transformed it into an A7c :)

On XITEK you can read an article where it’s described how to transform an old Sony A7rII model into an A7c :)

Here oyu have the images of this new A7c “r” model:

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Sony Tidbits…


Learn Sony Alpha Tips From Hollywood Photo Masters

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You’ll get trained by some of Hollywood’s most sought-after photographers. They are responsible for some of the most striking and globally


Next bag goes popular on Kickstarter: The new roam sling bag


Hurry up! Sony 50mm f/1.2 GM and the Sony A1 now in Stock at Amazon


New Sony 40MP Full Frame sensor with omnibalance RGB and 160MP subpixels

Our reader James spotted this new Sony Full Frame sensor which has quite some unique features. James writes:

Here’s the new Sony Semiconductor Exmor R full frame sensor. It has 160 million sub-pixels, can output 40 Megapixels Bayer image for normal ISP, and the 10 Megapixels or 2.5 Megapixels Omnibalance RGB image by using in-pixel binning readout for the ISP without demosaic. All output modes have a high precision 14Bit output. Therefore, it is well suited for use

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Japanese sales numbers: Canon closing the gap with Sony

BCNranking collects about 40% of the real camera sales data from Japanese retailers. The graph above show the updated APRIL info of the mirrorless market share. Canon is once more a step closer to Sony. About time to get the new APS-C E-mount camera and the A7IV!

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