RUMOR: Sony ZV E-mount camera price will be around $899 (900 Euro)

I have been told the Sony ZV E-mount camera price will be around $899 (900 Euro). Journalists are already testing it and they told me the announcement was expected to happen on May 26 but for unknown reasons it was postponed by a couple of days (maybe because of the Panasonic announcement?).

Below some quick thoughts by Gaston Shutters about the new camera:

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New Sony A1 test


Today only: $120 off on the Samyang 45mm f/1.8 AF sold by Adorama

Today only you save $120 on the Samyang 45mm FE lens sold by Adorama (Click here) . There are also a ton of photo deals at BHphoto (Click here) .

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The new Sony E-mount vlogger camera name starts with “ZV” and announcement has been postponed form the original May 26 date

Multiple journalists were first told the camera would be announced on May 26th. But the announcement has been postponed by a bit. So the camera will NOT be announced next week. Unlike my previous mistake on rumors this isn’t a mistake….it’s Sony that changed the date and journalists out there know it ;)

I also have been told the camera name starts with “ZV” and is followed by three numbers. So it really is a sort of E-mount version of the ZV


Airpeak | Field Testing at Iriomote Island, Okinawa

Sony has published this video shot with the Sony A7sIII and the new 14mm f/1.8 GM lens:

via YMcinema

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Press text: Sony celebrates success at 2021 TIPA Awards with the highly anticipated win of “Best Full Frame Professional Camera” for Sony Alpha 1

Press text:

Sony is proud to announce the highly renowned Technical Image Press Association has once again recognised Sony’s performance and innovation with a total of five TIPA awards. With wins across both the Digital Imaging and Mobile industries, Sony has claimed titles including “Best Full Frame Professional Camera” for the Alpha 1 and “Best Photo Smartphone” for Xperia 1 III.

BEST FULL FRAME PROFESSIONAL CAMERA Alpha 1

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You can now preorder the new Laowa Argus 33mm f/0.95 APS-C E-mount lens at BHphoto. New Voigtlander 35mm f/2.0 FE in Stock at Amazon.

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RUMOR: New E-mount camera has A5xxx shape, with A6xxx features and the A7c fully articulating screen

Image on top shows the ZV-1 vlogger camera

Next week Sony will announce their first of the line new APS-C E-mount Vlogger branded camera. It has a compact A5xxx shape with no integrated viewfinder, it has similar A6xxx features (24MP sensor, IBIS and so forth) and the new A7c fully articulating screen.

So it’s not a successor or replacement of any current cameras. This is branded as a new High End Vlogger camera.

**This

My fault: The new camera is branded as a higher end vlogger camera and not a high end A6xxx camera replacement

The one part that was wrong of my Sony APS-C camera rumors was that this would be a new High End camera. But indeed my source got mislead by Sony marketing that will present this camera as a higher end vlogger camera and the first of a new line. So this is not the A6660 replacement. And as far as I know there is no A6600 replacement coming any time soon.

So again, my apologies for that piece of wrong rumor. Understand that Sony


Comment section moderation: Last warning, people making personal insults will be banned

The past weeks there was a heavy fight between comment users. I tried to remove those comments all times I could find some spare time. But now to all of them my last warning: Whoever keeps writing personal insults to other commenters will be banned as from now.

So please let’s keep it civilized.

Thanks ;)

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