RUMOR: The new APS-C E-mount will be branded with a completely different name (no A5xxx, no A6xxx). To be announced next week!

Image on top shows the ZV-1 vlogger camera

Just like the ZV-1 replaced the Sony RX100 series this new APS-C E-mount camera will not have the A5xxx ot A6xxx nomenclature but be the first APS-C E-mount camera of a new line. Sony marketing really wants to brand is as “something different” from the previous cameras. I don’t know yet if this means that from now on all new APS-C E-mount cameras


Sony A1 wins the Japanese Grand Prix Award

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Sony Tidbits…


Learn the Creative Cloud: Get 12 Top-Rated Courses for $34


SOLID RUMOR: I saw the new APS-C E-mount camera: it is NOT named A6xxx and uses the 24MP sensor.


Image on top shows the current Sony A7c . The new APS-C camera will take many bits from it but be smaller

Recently I rumored info about this new camera model and divided the rumors between “confirmed” and “Still to be confirmed”. Among the rumors that were NOT confirmed is that it might uses a new 32MP sensor. Well this sensor rumor turned out to be wrong while the “confirmed” rumors turned out to be correct.

I now have been able to see the real


Wild Rumors roundup: A9III, A9s, A7rV and lenses

About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this. If one of the sources turns out to be right than we will know we can trust it a bit more!

Source 1:

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STC Announce FoGrip Solution for Sony a7C Mirrorless Camera

STC has announced the new FoGrip for the Sony A7c ( product page here ).

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How to shoot True Medium Format pictures with a Full-Frame Camera

If you own medium format lenses like myself watch this!

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This week SAR readers photos selection


by andrewtburns⁠
Sun rays… Man, they just hit different.⁠
Sonyalpha a7rii + @tamronusa 70-180

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Sony Tidbits…