This lens is coming in different mounts including APS-C E-mount

via MC

After a full week the Sony A7V is finally available for preorder on Amazon (click here) . The good news: It says “ Arrives bedore Christmas ” :)

Sony A7V preorders:
In USA at at BHphoto , Amazon , Adorama , Henrys .
In EU at Fotokoch , FotoErhardt , Calumet , Foto Köster , WexUK , Clifton , Park UK , Fnac FR .
In Australia at: Camera Pro , Sony Australia .

One more thing: The Sony A7V is a Dynamic Range monster

Save $75 on the Lexar fast SD dual pack at BHphoto .

But there are many more deals! Check out these special Holiday Deal pages at BHphoto , Amazon , Adorama .

E-mount camera and lens deals:

• Save big on Sony cameras/lenses at BHphoto , Amazon , Adorama .
• Save big on Sigma lenses at BHphoto , Amazon . Adorama .
• Save big on Tamron lenses at BHphoto , Amazon , Adorama .
• Save big on Viltrox lenses at BHphoto , Amazon , Adorama .
• Save big on Zeiss lenses at BHphoto

The text says:

• The field of view is wider than you imagine
• Never before seen, coming soon.

Sounds promising. What do you think they’re about to unveil?

Good new for Sony A1 owners as they just got a massive firmware update!

Benefits and Improvements

• Adapts the display layout of shooting information for both horizontal and vertical viewing
• Adds the Spot: XL and Spot: XS options to the Spot section of the Focus Area menu
• Adds the Custom 1 , Custom 2 , and Custom 3 options to the Custom section of the Focus Area menu
• Adds the Tracking: Spot XL , Tracking: Spot XS , Tracking: Custom 1 , Tracking: Custom 2 , and Tracking: Custom 3 options

Sony A7V preorders:
In USA at at BHphoto , Amazon , Adorama , Henrys .
In EU at Fotokoch , FotoErhardt , Calumet , Foto Köster , WexUK , Clifton , Park UK , Fnac FR .
In Australia at: Camera Pro , Sony Australia .

The hype is real! Bill Claff of PhotonsToPhotos has measured the dynamic range of the new Sony A7V , confirming a full 1-stop improvement over the previous A7IV between ISO 50 and 400:

If you own or plan to own the now discounted Tamron 150-500mm FE lens you got a new firmware to download :

1. Improved AF performance during zooming
2. With α9 III, when its focus mode is set to AF-S, DMF, or MF, it will support continuous shooting at up to approximately 120 frames per second
3. Improved of AF assist function.

Keep in mind you have now massive savings running on nearly all Tamron E-mount lenses sold at BHphoto , Amazon , Adorama

Translated title of the video: “you haven’t understood anything”

Following the Sony A7V launch, two camps quickly emerged: one claiming Sony played it too conservatively, and the other praising it as an unexpectedly powerful workhorse.

As you know, I live in Italy and closely follow the Italian YouTubers from Crope. They released a sharp, grounded, and rather aggressive analysis of the A7V launch, which I’ve summarized here using AI translation tools:

Main Argument: Sony Became a Victim of

Brightin Star will announce a new 24mm f/1.8 FE autofocus lens on December 12