Sony just added a new $200 discount on the Sony RX100VII at BHphoto , Amazon , Adorama .

Also new today: $28 off on Vello battery grips for Sony cameras at BHphoto .

The massive Sony holiday savings at BHphoto , Amazon , Adorama . And the additional $50 cashback has been extended to January 1st!

Sony Camera rebates:

• $500 off and $50 cashback on the Sony A1 at BHphoto , Amazon , Adorama
• $900 off

Sony A7V preorders:
In USA at at BHphoto , Amazon , Adorama , Henrys .
In EU at Fotokoch , FotoErhardt , Calumet , Foto Köster , WexUK , Clifton , Park UK , Fnac FR .
In Australia at: Camera Pro , Sony Australia .

PetaPixel wrote that Orders for the Sony a7 V Are Strong Despite Negative Online Discourse. I can confirm through my channels that this is true.

On socials you see many arguing that this camera falls short against the competition. But they miss the point

The new Viltrox 2x adapter on preorder at BHphoto (Click here) .

Viltrox wrote:

7Artisans gave three hints:

💡 Clue 1: Large aperture for stunning bokeh
💡 Clue 2: Portrait focal length for beautiful detail
💡 Clue 3: Precision focus, total creative control

Maybe a  new 85mm f/1.2 autofocus lens?

San Diego Tribune reports:

Sony Electronics Inc. sold its San Diego campus at 16535 Via Esprillo in Rancho Bernardo for $67.4 million to an entity affiliated with Irvine-based real estate investment and management company LBA Properties, property records show. The electronics company spent $150 million to build the property, which was completed in 2009, according to news reports.
With the sale, the seller will lease back an undisclosed portion of the building, said Matt Carlson

Bright Star announced the second generation 50mm f/0,95 lens and it’s available for preorder on Amazon .

At 52:18 of this poadcast, Chris from PetaPixel revealed a small detail about a conversation he had with Sony. Sony directly asked him what he thinks about the Canon R6 III — and whether it is a serious competitor for Sony.

Sony is definitely concerned about Canon and this is good news for us. They should avoid playing safe and bring on innovation. They have the knowledge and tech to do so!

Sony A7V preorders:
In USA at at BHphoto , Amazon , Adorama , Henrys

Sony A7V preorders:
In USA at at BHphoto , Amazon , Adorama , Henrys .
In EU at Fotokoch , FotoErhardt , Calumet , Foto Köster , WexUK , Clifton , Park UK , Fnac FR .
In Australia at: Camera Pro , Sony Australia .

A couple of European  SAR readers told me their Sony A7V preorder shipped out yesterday/today.One of our readers (Thanks!) just sent me this:

Ok here I am again from the Netherlands.
I received the A7V today!

Also, I’ve seen some talk about third-party lens support. All my third-party lenses are working.
Tamron 35-150mm
Sigma 60 600 mm
Sigma 56mm 1.4 DC DN (apsc