Matt argues Sony’s strategy is to create one advanced sensor and deploy it across 4–5 camera bodies—hybrid, cinema, and vlogging versions—before investing in the next-gen chip. This approach keeps sensor output high across divisions while spreading R&D costs.
Since the A7S III / FX3 sensor is now five years old, he believes Sony is finishing work on a completely new sensor platform meant to power multiple 2026–2027 releases:
Sony is increasing its efforts to support blind photographers. Above, you can watch an inspiring interview with blind photographer Gary Williamson. Sony has also re-uploaded the promotional video for the Sony 16mm G lens — this time, redesigned to be fully accessible for visually impaired viewers:
NEW Sony RX1R III + Leica Elpro 52 | Magnification Boost
Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
Lighting for Outdoor Photo and Video ( Explora )
How to Use Lightroom’s Color Mixer Tool for Perfect Colors ( 42West ).
The ULTIMATE Portrait lens! Sigma 200mm F/2 ( Northurp ).
Naturfotografie mit dem Sigma 135mm F1.4 vs Sony 1
By coincidence, I just noticed that Sony has dropped the prices of their world-class projectors — with discounts of up to $2,000 — now available at Amazon (Click here) . This marks the very first time these projectors have ever been discounted!
More ongoing deals:
Phototrend had a talk with Foucauld Prové, Managing Director at Sigma France. Here are the highlights:
Sigma 300-600mm f/4 DG OS Sports production and availability issues:
He says for the past six months, they have been facing a global shortage. The factory’s production capacity is not scalable at will, with approximately one hundred units produced each month and to be shared worldwide.
Sigma 300-600mm preorders at BHphoto . Amazon . Adorama . FotoErhardt
A new Sony patent, published on October 15, 2025, describes a technology that would allow photographers to control autofocus points using their eyes while looking through the viewfinder — a concept reminiscent of Canon’s eye-control AF found in the Canon EOS R3 and Canon EOS R1 .
The patent, titled “Viewfinder and Imaging Device,” outlines a system that detects the photographer’s eye movement to select the AF area. It uses a light-emitting unit to project detection light onto
The new Viltrox 50mm f/1.4 PRO lens is now available for preorder at BHphoto , Amazon , Viltrox , Pergear .
There is a review of this lens at SonyAlphaBlog and he concludes
It is a very good 50mm F1.4 with a budget price; very good to excellent sharpness, very good ergonomics, bokeh, background blur, AF , very low CA, good resistance to flare
Its main weakness is its weight, one of the heaviest in its category
Do You Really Need the FX2 Instead of A7IV? | Sony FX2 Review
Today deals at Amazon , BHphoto , Adorama , Amazon DE , Amazon UK , Amazon FR , Amazon IT , FotoErhardt DE , FotoKoch DE .
Beyond the Flash: Constant Lighting Photography | Westcott Wednesday ( Explora )
Summer Photography Survival Guide: Stay Cool & Keep Your Gear Safe ( 42West ).
Lunar Eclipse with the Sony 100-400mm ( Mads Peter ).
Sony’s Best Portrait Lens
The new Viltrox 50mm f/1.4 PRO FE is now available for $549 at Amazon (click here) . There are no reviews yet, but given its specs and build, it looks like a strong performer — priced about $400 less than the Sigma and nearly $900 cheaper than Sony’s GM version.
