Since everyone is always speculating about what Sony will release next, I’ve put together a small table. With the Olympic Games coming up, the 100–400mm and the 400mm look like strong candidates for a “GM II” version. Especially the 100–400mm, which Sony promoted heavily for sports photography. Of course, an update to the 24mm would also be interesting…
| Focal Length / Type | GM I – Release Date | GM II |
|---|
The new Laowa 200mm f/2.0 FE at Venusstore (wordlwide shipment) .
Alex Phan posted this review of the new Laowa 200mm f/2.0 FE lens :
I want to extend a big thank you to the Laowa team for giving me the opportunity to use this lens over the past four weeks. After nearly a month of testing this lens in both Z and FE mounts, here are my observations. *Please note that this is still a pre-production lens
Viltrox has been on a wild lens-release streak lately! 🚀
Today, they will officially launch the 50mm f/1.4 PRO FE (more about that later), but the excitement doesn’t stop there — another announcement is already set for October 20, and it’s almost certainly the 85mm f/2.0 EVO.
Let’s hope the long-awaited 85mm f/1.2 FE LAB lens, teased earlier this year, isn’
The new Laowa 200mm f/2.0 FE lens is now available for preorder at Venusstore (wordlwide shipment) . This lens is $1300 cheaper than the Sigma 200mm f/2.0 !
Here are the first reviews:
The French magazine Phototrend published an interview with Fabrice Abuaf, Senior Product Manager IP&S at Sony France. A couple of interesting points:
The September 2025 rankings from Japanese retailers reveal that Sony’s momentum in the mirrorless market has slowed slightly compared to Fujifilm and Canon.Let’s see if the Sony A7V will bring back some proper WOW effect!
Best selling cameras at Mapcamera :
You can now preorder this massive bundle at 5DayDeal (Click here to see the long list of tutorials, software and LUT’s you get) .
TTartisan just launched the SILVER version of their 75mm f/2.0 FE lens on TTartisan store and Amazon . A perfect match for the Silver Sony A7CII don’t you think?
Reminder: Their new hot selling 17mm f/4 Tilt-Shift full-frame lens for E-mount is in Stock at Amazon US&EU and TTArtisan store .
Our reader “MaBoCado” sent me this:
I sighted the Tamron 25-200 today at Imaging World fair in Nuremberg, Germany.
Unfortunately, It wasn’t possible to check it or to make use of it for testing purposes.
All I’ve learned so far is that the new lens will launch at the same price as the 28–200mm did when it was first released ($699 pre-tariff)— though that model is now discounted .
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