I just heard from a source that prices on all Sony Alpha products are going up soon. What’s not clear yet is whether this is just because the current Sony rebate campaign ends on September 15 , or if it’s a permanent increase tied to tariffs.

Either way, better safe than sorry — if you’ve been eyeing a Sony camera or lens, now’s the time to grab one while the deals are still on!

Here is the total saving rebates+cashback on cameras:

• $

Laowa has announced the release of its new AF180mm F4.5 1.5x macro autofocus lens on September 15th. It features a Canon EF SLR mount, and Canon EOS-RF users can use an EF-RF adapter to achieve autofocus. It also supports Sony E/Nikon Z mounts (autofocus) and Canon RF/Leica L mounts (manual focus). The lens weighs only about 400 grams.

Sony has announced two new affordable entry level Type A cards:

• 240GB card for $258 at BHphoto .
• 40GB card for $258 at BHphoto .

Sigma 135mm f/1.4 preorder links at BHphoto , Adorama , Amazon , Fotokoch , Fotoerhardt , Calumet , WexUK , Clifton .
Sigma 35mm f/1.2 II preorder links at BHphoto , Amazon , Adorama , Fotokoch , Fotoerhardt , Calumet , WexUK , Clifton .
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto , Amazon , Adorama , Fotokoch , Fotoerhardt , Calumet , WexUK , Clifton .
Sigma 28-45

The new updated 18mm shift lens is available for $119 at Amazon US&EU and Astrhori .

$300 off on the Tamron 28-200mm lens sold by Amazon (Click here) . It is my favorite hiking lens and I just took this shot today:

Hi!

Suddenly ADS have gone crazy in some countries and some settings. If you experience ADS hovering content can you please send me an email at sonyalpharumors@gmail.com with the following info:

• screenshots
• info about country you live in
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Sorry for all the mess! Will try to fix this ASAP!

Thanks!

This is the first image of the upcoming new Tamron 25-200mm f/2.8-5.6 lens that will be released in autumn.

Why I am considering to buy this:

I’m a happy owner of the current 28-200mm FE . It’s far from the best lens optically, but it has one standout quality: it’s compact, lightweight, and perfect for my mountain hikes. The only thing I always wished for was a

The Japanese Kitamura store shared their August best seller list:

Best selling cameras:

1. Sony a7C II at BHphoto , Amazon , Adorama
2. Fujifilm X-E5 XF23mm Lens Kit at BHphoto , Amazon , Adorama
3. Sony a7 IV Zoom Lens Kit at BHphoto , Amazon , Adorama
4. Sony a6400 Double Zoom Lens Kit at BHphoto , Amazon , Adorama
5. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit at BHphoto , Amazon , Adorama
6. Fujifilm X-T5 XF16–50