Brightin star announced the third version of this 50mm f/1.4 manual focusing APS-C E-mount lens you can get now for $119 on Amazon .

Just like told you yesterday a possible Sony A/V info spruce contacted me again tonight. I wanted to thank him again for the info and ask him one more question: Aside from the Sony A/V…did you get hint about what else is coming next from Sony when it comes to cameras and lenses? Possible outlook for 2026?

Thanks!

The new lens is now available for preorder at $299 from both Amazon and 7Artisans .

Here is a review from Christopher Frost where he concludes the lens delivers impressive value with sharp optics, smooth bokeh, and solid autofocus at a budget price. A great choice for full-frame shooters looking for a versatile, affordable prime.

Sony just boosted the deal on the Sony A7 IV — now available for only $2,098 after rebates and a $100 cashback, exclusively at BHphoto , Amazon , and Adorama !

Keep in mind the cashback deal is running on other Sony cameras. Here is the total saving rebates+cashback:

• $600 off on the Sony A1 at BHphoto , Amazon , Adorama
• $500 off on the Sony A7R V at BHphoto , Amazon , Adorama
• $40

Laowa has displayed the images and specs of size new lenses:

• AF FF 200mm F2.0 C-Dreamer
• FF II TS 35mm F2.8 C-Dreamer Macro 0.5X
• FF II TS 17mm F4 C-Dreamer
• AF FF 180mm F4.5 CA-Dreamer Macro 1.5X
• FF Sunlight 40-80mm T4.5 2X Anamorphic Zoom
• FF Sunlight 70-135mm T4.

About an hour ago, someone used the contact form to send me new info about the Sony A7V . Since no email was provided, this is my only way to respond:

First of all — thank you!
Second , if you have any photo or visual evidence to support your info, feel free to share it. And don’t worry — I will absolutely keep it private if that’s what you prefer.

–

To all my readers: Please be patient — I’m carefully triple-

The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market:

2024

1. Canon : 2.05 million units
2. Sony : 1.63 million units
3. Nikon : 760,000 units
4. Fujifilm : 490,000 units
5. Panasonic : 160,000 units
6. OM Digital : 130,000 units

2023

1. Canon : 1.96 million units
2. Sony

The Sony FX3 Is About to Face Serious Competition with two major announcements coming up:

• Canon C50 – 32MP Full-Frame Cine Camera on September 9
• Nikon Zr – 24MP Full-Frame Cine Camera on September 10

But what I didn’t expect… is DJI entering the battlefield! Until now, I honestly believed the rumors about a DJI full-frame mirrorless camera were nothing more than wild speculation. But today, two new hints surfaced — and they’re hard to ignore

Here are the images of all three new Sigma lenses coming on September 9: