Viltrox has just issued a press release and announced the following gear will be displayed at the IBC show:

• AF 50mm F1.4 Pro – a professional-grade full-frame lens delivering exceptional sharpness and outstanding low-light performance.
• AF 9mm F2.8 Air (APS-C) & AF 14mm F4.0 Air (Full-Frame) – ultra-wide lenses from the lightweight Air series, engineered for creators who prioritize portability without compromising quality.
• AF 85

If you want Leica quality on your E-mount camera you can get those super affordable (LOL) new Leitz Cine lenses at BHphoto (Click here) . These are vintage inspired compact Cine Full Frame lenses. Here is a review from Explora :

Press text:

Leitz’s new HEKTOR lineup features six prime cinema lenses with user-interchangeable mounts. These T2.1 lenses have unique character and consistency across the set.

B&H is excited to announce Leitz’s new HEKTOR lineup brings their distinguished optics

Sigma 135mm f/1.4 preorder links at BHphoto , Adorama , Amazon , Fotokoch , Fotoerhardt , Calumet , WexUK , Clifton .
Sigma 35mm f/1.2 II preorder links at BHphoto , Amazon , Adorama , Fotokoch , Fotoerhardt , Calumet , WexUK , Clifton .
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto , Amazon , Adorama , Fotokoch , Fotoerhardt , Calumet , WexUK , Clifton .
Sigma 28-45

Schneider Kreuznach and Samyang announced the development of their second zoom lens after the AF 14-24mm f/2.8 FE . There is yet no info about pricing and exact availability. This is the official Press Text:

LK Samyang to Unveil Second Co-Developed Zoom Lens with Schneider-Kreuznach – AF 24-60mm F2.8 FE at IBC 2025

5th IBC Participation Marks Strengthened Compact High-Performance Zoom Lineup

Seoul, 12 September 2025

Nikon ZR preorders at BHphoto , Amazon , Adorama , Fotokoch , Foto Erhardt , Calumet , WexUK , Clifton

Nikon ZR preorders at BHphoto , Amazon , Adorama , Fotokoch , Foto Erhardt , Calumet , WexUK , Clifton

A Youtuber leaked the Nikon Zr review (now removed) and here are the Nikon Zr specs:

• Sensor: 24MP partially stacked full-frame CMOS
• Dynamic Range: Over 15 stops (based on RED system)
• Internal Recording: Up to 6K 60p with intra-frame compression
• Formats: N-RAW, ProRes RAW, and ProRes 422 HQ
• Color Science: Incorporates RED RAW and

Canon C50 at BHphoto , Amazon , Adorama , Fotokoch , Fotoerhardt , Calumet , WexUK , Clifton .
Introduction at Explora .

Canon has just announce the C50 compact Full Frame Cine camera. This is the camera that is going for the Sony FX3 kill. It’s $200 cheaper than the Sony but has some features the Sony has not:

• 34 vs 12MP
• 7k recording
• Internal 12Bit RAW recording
• Fully articulating screen
• 1/16000
• 16

$270 off on this high quality small FE lens at BHphoto’s Dealzone (Click here) .

I am a current happy owner of the Tamron 28-200mm lens . And topay Tamron made me even happier as they announced the will soon launch a new version with a wider focal length: The 25-200mm f/2.8-5.6 . I will buy it for sure!

Press text:

TAMRON announces development of the evolved G2 All-in-One 8x Zoom, 25-200mm F2.8-5.