Some little new 28-70mm f/2.0 GM info…

I only got some small additional new tidbits about the upcoming Sony 28-70mm f/2.0 GM lens:

  • zoom only extends by about a centimeter
  • lots of software correction
  • minimum focus distance is very good

Recap of the Rumored Sony 28-70mm f/2.0 specs:

  • 86mm filter size
  • weight around 900gram
  • zoom extends by around 1cm
  • Price around $3000?

This lens will be announced on November 19 along the Sony A1


Just announced: New Laowa 12-24mm f/5.6 Shift APS-C E-mount lens

Venus Optics just announced the new 12-24mm f/5.6 Shift APS-C lens you can buy for $699 on the Venus Optics Global Store .

Press text:

Anhui China, 5 Nov 2024 – Venus Optics announced a groundbreaking Zoom-Shift lens – Laowa 12-24mm f/5.6 Zoom Shift lens! This extraordinary APS-C lens for mirrorless cameras combines two powerful features in one compact package: an ultra-wide zoom with

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Bummer! Sony is getting out of the drone business, which they only entered last year!

Last year Sony officially entered the drone market with the Sony Airpeak S1 ($8999 here at BHphoto) . A bit more than a year after Sony announced they are exciting the market! Rumors has it sales were super low and the competition too strong.

Press text:

Sony – Notice of discontinuation of Airpeak S1 sales

Thank you for your continued patronage of Sony products.

Due to recent changes in the business environment, sales of the Airpeak S1 and related products, except for some accessories,


Compact cameras still account for more than 60% of the number of cameras sold


Image translation via PetaPixel . Sony is totally absent here.

The Japanese organization BCN shared new insights on the Japanese fixed lens camera market. Digicameinfo summed up the most interesting points:

  • Casio has left the compact camera market, Nikon has stopped development, and Sony and Fujifilm have significantly scaled back their lineups. Some may fear that the category itself will disappear as it is pushed aside by smartphones. The bottom line is that it is not dead at all. Compact cameras still account for more than 60% of camera sales

New Europe deals: 20% off on Viltrox lenses and up to 300€ off on Tamron lenses!

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Tamron launches new rebates in the USA with new low price on some great zooms like the 35-150mm and 28-75mm!

Tamron USA launched new rebates and we now have some lenses selling at their lowest price ever:

Lenses with lowest price ever:

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Sony USA Holiday deals are now live! Sony A7IV now for $2098 only!

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Already a first price drop: Viltrox 135mm f/1.8 FE lens now available for $764 at Amazon US (+ first reviews)


Brightin Star has announced its first autofocus E-mount lens with fluorescent markings!

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Sony savings at Amazon Europe stores

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