Sony FX9 successor coming in late summer. After that the A7sIV and 1/2 more “photo oriented” cameras?

According to trusted sources there is a fair chance that the next FX camera might be a new Sony FX9 successor. It could be announced in late summer. This is not the only Full Frame camera we will get in 2024. This is the rumored roadmap:

  • Sort of FX9 successor coming in late Summer
  • New Alpha camera body in late Summer (August/September). Could be the A7sIV but this is not confirmed yet.
  • New Alpha camera body in October/November
  • Small chance there

If you own the DJI Mic 2 you have to buy the adapter


Hot deal for EU readers: 140 Euro coupon rebate on the Sony 20-70mm G

Continue reading...

Curious mistake: Sony Europe sends out newsletter promoting the A7rVI :)

Many SAR readers got a newsletter from Sony Europe promoting the A7rVI…obviously a typo :)

**This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links. As an Amazon Associate I earn from qualifying purchases

**This post contains affiliate links to eBay and I will be compensated if you make a purchase after clicking through my links. As an eBay Associate I earn from qualifying purchases

Rokinon AF 135mm f/1.8 FE now for $622 only!

Continue reading...

Sony is rumored to launch a 1 inch sensor smartphone named Xperia Pro C

We all wonder if Sony will ever launch a new RX100 camera (I guess not). But rumors are getting stronger about that very same 1 inch sized sensor being used on a new Sony smartphone. Sony insider reports:

There seems to have been a new development on the Xperia Pro series line of smartphones. The phone which is speculated to be called as Xperia Pro C , a successor to the Pro-I, which may also adopt a compact form factor, a stark difference to Sony’s


The new Panasonic S1 is the first true Sony ZV-E1 competitor…there is one interesting new feature Sony should “copy”


End of a legend: The Sigma APO 200-500mm beast lens has been discontinued

Continue reading...

Major Adobe Lightroom update adds expanded tethering support for select Sony Alpha cameras

The latest update added the Generative Remove AI tool (see video on top). But it also added extended tethering support for Sony Alpha cameras and lens profile for the new Sigma 24-70mm II:

  • Lens Blur, now generally available, seamlessly adds aesthetic blur effects to any part of a photograph in a single click and now includes all-new automatic presets ;
  • Expanded tethering support for new cameras including the latest Sony digital cameras – such as the Alpha 7 IV and Alpha 7R V – provides access

New coupon rebates on Sony lenses at Amazon Europe

Continue reading...